business marketing
Credits - Digital Marketing Institute

Marketing is your key to getting a great service or product noticed. When you want to bring attention to your business, it doesn’t have to cost a fortune. There are eight main ways to market your business, and they are all cost-effective. Depending on your current business needs, any choice will yield fantastic results. To learn even more ways to market your business, read more here.

Collaborate With Other Businesses

Cross-promotion has many advantages that you can tap into. There are entirely new markets that open up to you when collaborating with other businesses. The good news is that doing this will benefit both you and the other business. The bad news is that good collaboration is hard to find.

In order to keep expanding your customer base, nurture your relationships with friendly businesses so that you always have something to offer. The goal is to get both sides to deliver 100% when it counts, and not only when it is beneficial to their own bottom line.

Offer Coupons And Sponsor Giveaways

Coupons and giveaways are an instant eye-catcher for customers. Even if your service or product doesn’t interest a customer, there is a chance you can create a buzz in their immediate circle. Everyone likes free stuff and there is no shortage of people that use coupons. Use coupons to entice new and returning customers to continue business. Use giveaways to help new customers experience your product for the very first time. By doing either, you show confidence in your product or service and make it more appealing.

The Elevator Pitch

Have you ever heard of an elevator pitch? Think of it as a way to describe your business in less than eight seconds. This time is essential in grabbing the attention of would-be clients and customers.

If you can’t get someone excited about your business in less than eight seconds, then something is wrong. Engagement is important in marketing, so how do you plan to catch everyone’s attention? Find a pitch that perfectly describes your business and stick with it.


The difference between networking and collaborating with other businesses is huge. Networking requires active use of your time with other businesses that have similar interests. Unlike business collaborations, networking won’t always have an instant payoff. Good networking gets you present and future access to media, materials, workers, and clients.

It will also get you incredible breaks in areas that can cost you a lot of money. Networking is a low-key way to get your business noticed, but it is one of the tools that will stay with your company for a lifetime.

Are You Trending?

The more you’re in the news, then the higher the chance there is of buzz. With business, buzz puts you in a valuable position to gain the trust of customers. For obvious reasons, trending for positive things is always preferred. The easiest way to trend is to find news or queries that match your company’s space.

When people start talking about your business, they will share it with other interested parties. This creates a domino effect that only gets better the longer it lasts. Try to sustain this attention on your company as long as possible without it becoming negative.

Are You Sustainable Locally?

You can have the greatest product or service in the world and still fail to reach a target audience. If what you’re offering doesn’t fascinate the locals, then it creates a small problem. This makes it harder to trend, and it also affects networking opportunities. Businesses have become dead in the water before they got started by not being marketable on the local level.

Using customer relationship building skills, collect key information about your demographics. Find out why your product or service is failing to reach the local audience. With enough time, you may be able to reverse the effects before it’s too late.

Companies that already have a small pool of contact information from customers are in a decent position. They can quickly inform them of any major changes happening with the company. This serves as both a marketing tool and a way to start a buzz about your business.

Don’t be Afraid To Ask For Referrals

Word of mouth is a powerful thing if it is enforced. Companies that have a legion of fresh customers can always use more. Customer referrals are not automatic, and should never be something that is assumed. Engage your customers and ask for referrals when it is appropriate. You can even offer incentives to get referrals. Many missed opportunities have destroyed businesses that were too proud to ask their customers for referrals.

Think about it from the viewpoint of a customer- you are asking them to tell a friend or family member about a product they use and love. There is no obligation to sharing that information, and it’s possible you gain multiple new customers when it happens. At the very least, you will get multiple people talking about your products and services.

Build And Maintain Relationships

Networking, collaborating and referrals are nice in their own little space. Even with all three of this, a business has to be willing to nurture these relationships for quality and length. There is nothing more satisfying than having options at the marketing level. You get to choose how your business is represented by expanding the local area you started in.

This control is important to your marketing practices. Once you start burning bridges and forgetting relationships, anything can happen. Old friends become new friends of competitors in the same space. Sustain your business growth by maintaining important relationships, both new and old.

Wrap Up

Once you get the basics down, marketing business is no big deal. It all comes down to timing, performance and a willingness to think outside the box. Think about what your customers want the most and you’ll always make the right decisions.


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