Noida-based video intelligence startup Vidooly has raised ₹15.08 crores in series C funding round from Alibaba (Netherlands) BV and existing investor Times Internet. Alibaba has invested ₹14.3 crores while the remaining ₹71 lakhs was poured in by Times Internet. The same was sourced from the company’s filings with the MCA.
Founded in 2014 by Ajay Mishra, Nishant Radia and Subrat Kar, Vidooly provides an online video intelligence platform to help companies drive more engagement on their video campaigns. Recently in September 2018, the startup entered the e-sports market by launching “eSports Analytics”.
The latest product offers a platform for definite market intelligence on online gaming and sports using forecasts and extensive data tracking. The startup has worked with clients like TVF, OML, VideoGya, Mindshare, WebTV Asia, Thoughtful Media, and Fine Brothers. The startup was also a part of the accelerator program run by TLabs.
Earlier in May 2017, the startup raised ₹9.8 crores in series A round from GVFL and Times Internet. Prior to that in 2015, Vidooly raised ₹7 crores in seed fund from Bessemer Venture Partners. The startup acquired Noida-based online content discovery platform iCouchApp in 2016.