India has grown into one of the best potential markets for digital education and online courses. This can be witnessed by the entry of global edtech platform Udemy. The US-based platform will start its India operations with an employee hub in Gurugram soon. This local hub will help Udemy continue enhancing and localizing the experience of the platform for the Indian market.
The Naspers-backed startup’s CEO Gregg Coccari says that Udemy’s rapid growth in India is a key factor for the decision to open an office within the country. Udemy will focus on fulfiling the demand from students, instructors, and companies tailored to the Indian market. Udemy currently caters to more than 30 million students with more than 42,000 instructors in its network.
Udemy also provides subscription-based courses in faculties like but not limited to Business, IT & Software, Marketing, Design, Music and Photography. The firm’s B2B arm Udemy for Business is designed for organizations that are looking to train their workforce and improve the skills of their employees. Companies like Booking.com, Pinterest and Adidas use Udemy to train their manpower.
Udemy’s content is available in the downloadable format in more than 50 languages. Moreover, a user can pursue the courses on the web, mobile device, Apple TV or Chromecast. Founded in 2010 by Gagan Biyani, Eren Bali and Oktay Caglar, the edtech firm is headquartered in San Francisco. It has multiple offices in Turkey, Brazil, Denver and Ireland.
Since its inception, Udemy has raised around ₹1,211 crores from Naspers, Insight Venture Partners, Norwest, Stripe Capital and MHS Capital. This hefty capital backup can pose competition to Byju’s, which is also backed by Naspers. Udemy will compete with other edtech firms in India like Coursera, UpGrad, Udacity and several more.