Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.
Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
“Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people.”— Tom Goodwin
Whether you promote in shops, at fairs, or online, the presentation of your products speaks volumes about your business. And while the packaging is often only treated as a necessary way to protect and carry products, it’s a vitally important tool to stand out and create a memorable first experience with your brand.
Custom labels make your products recognizable and entice people to take a closer look. A recent Luminer consumer survey found that 68% of shoppers notice peel-off labels because they “stick out” from the package.
But standing out is just one step. If your products are on a stand or shop shelf, you only have a few seconds to convince people to take a closer look. So, it’s worth making every bit of text work to explain what the product is and its benefits.
The same Luminer survey also found that 60% of shoppers are unlikely to buy a product when the label doesn’t provide enough information.
But where to get your labels and stickers printed?
Stickeroo is there for you. Based in Australia, they can help you with all your sticker and label needs. It offers stickers in round, oval, square, and rectangle cuts. If you want your sticker to be cut in a specific shape, you can opt for their custom die-cut stickers and labels.
The whole process of getting stickers for your brand is simple. Go to Stickeroo’s website, choose your preferred sticker and upload your design. Once you upload your design and order, their team of sticker ninjas will set up and create your perfect-shaped sticker. Once that’s done, they will send you proof for approval, so they’ll be no surprises on what you’ll be getting!
They ship all over Australia.
Whether you’ve ordered ten stickers or 10 thousand, living in Melbourne or Coober Pedy, Stickeroo will send it quickly anywhere in Australia.
Moreover, you can also order a sample pack here.
Tiny details make a huge difference. And while it’s easy to match a whole suite of printed products with the same information, that doesn’t always consider the job that each printed product has to do; like attract, inform, or both. Remember, every product interaction is an opportunity to stick in peoples’ minds, so make the most of every chance.
Do try this sticker printing Melbourne service and let us know what you think about them in the comments.
Image Credits: Business Partner Magazine