Tech startups have transformed our lives – from our phones to the media we consume on the internet, the casual games we play while waiting for an appointment, and the music we listen to on Spotify while walking down the street.
We spend more time interacting with technology than anything else today, and this trend will won’t change anytime soon. The thing we’ll focus on is fame and celebrity status and how startups have affected that. Influencers are growing in number and quickly displacing traditional celebrities, and it is important to retrospectively look at the startups that got us here and see where we are heading.
The first conception of Twitter was a podcast platform in 2006 – it was meant to be a website where people can listen to podcasts and interact with each other – we do know that idea didn’t pan out, but those early concepts informed what Twitter is today – a platform to communicate and connect with other platforms discussing contemporary topics and persons.
You might be surprised we’re talking about Twitter instead of Facebook, but Twitter has a few certain characteristics that made it the superior platform for e-celebrities and influencers:
- The trending section has hashtags that are relevant and tropical, and this helps influencers comment about them easily and voice their opinions. This gives a new dimension to influencers and helps their followers learn more about them.
- Retweets and replies are much easier and more visible on Twitter than they are on Facebook. If one of your fans made a meme about you that you love, you can retweet it and share it with your fanbase. You can have conversations, etc. This helps with community building.
These qualities make Twitter the platform of choice for almost every influencer, and it did change how we interact with e-celebrities forever.
Instagram was also vastly different than the platform we are familiar with today. It started out as a mobile photography platform and called it “Burbn.” They quickly learned that the mobile photography market is already oversaturated and they won’t succeed, so they pivoted away to a more social platform focused on sharing images.
Now, Instagram isn’t a very successful platform that has provided a place for thousands of models, travelers, and body-builders, but it also works as a complementary platform for many e-celebrities to share friendly pics from their daily lives.
The Future of Startups
We talked about two prominent startups that changed the face of the internet, but things haven’t stopped yet, and there are startups each day that both provide platforms for influencers and help them gain more attention and interact better with their fanbase. For example, Fourthwall will help influencers set up e-commerce platforms and interact with their fanbase when they buy merchandise. This could birth a number of entrepreneurial influencers that provide high-quality merch – we’ll wait and see.
One thing that will probably change is the type of startups we’ll see, however. Now we have big and successful companies providing video, voice, picture, and text platforms for influencers – YouTube, Instagram, Twitter, and Soundcloud provide all the basics an influencer will need. If startups want to succeed, they need to be more specialized and target smaller niches.