Who might have thought that a 6-Year-old boy could be a self-made millionaire? But miracles do happen. Ryan ToysReview was 8th among the Top 10 Highest Paid Youtubers in 2017 (according to Forbes’s annual list). Ryan started the channel when he was three back in 2014 with the help of his parents.
The very first video “Giant Egg Surprise” went viral. Ryan reviewed the Giant Egg Surprise box with over 100 toys from Pixar’s Cars Series in the video. It has close to 800 million views as of now.
Managed by Ryan’s parents, the youtube channel is about three years old and boasts over 1 crore subscribers and 16,869,721,293 views (16 billion).
The channel also reviews kids’ food products along with new toys and gadgets for children with a firm and warm explanation from Ryan. Since Ryan is way too young, he receives off-camera direction from his parents.
The Verge reported that with a current fan following of around 10 million subscribers the channel earns somewhere around $1 million in advertisement revenue alone every month. And let us tell you that Ryan receives direct sponsorships from various toy brands too.
So in total, the child made about $11 million in pretax income in 2017, Business Insider reported. That’s a serious chunk of change for a kid who’s just old enough to be in elementary school.
Ryan’s mom actually left her job as a high school chemistry teacher to work on the YouTube channel as a full-time job, The Verge reported in late 2016.
Ler’s assume that the channel makes around $11 million every year and one video is published every day. So in a year, the calculations show that Ryan ToysReview makes around $30,000 every single video.
A vast majority of people on YouTube don’t make that much money in an entire year. If you haven’t heard about Bhuvan Bam’s YouTube success, give it a read.
So, what’s the secret behind his success? With four months of hard work posting videos, he finally went viral with one video gaining a lot of attention. And then the consequent videos started getting views. And the views started to double every month. The rest is history.
The content he shares is completely wholesome and cleary clean in the sense that parents can watch with their kids or let them watch on their own. Ryan and his parents are adorable and he genuinely seems to enjoy reviewing toys. People connect with him.
He was just 3-years old when he began reviewing toys. And now he made himself and his family financially stable for life. It all started because he saw other kids doing toy reviews and wanted to try it himself.
In an interview with Tubefilter in 2016, Ryan’s mom told that Ryan once said to her, “How come I am not on YouTube when all other kids are?” So his parents finally decided to create a YouTube channel for him and let him try to be famous.
Ryan’s dad says, “Another reason we started is that Ryan has a lot of extended family outside of the U.S., so YouTube was a great way to share childhood memories with them. It’s also a great way for us to spend more time together as a family and to bond with him.”
And it doesn’t sound like Ryan and his parents are going to slow down (or stop making all that money) anytime soon. Ryan’s mom told TubeFilter that as long as Ryan still likes doing the reviews, and it doesn’t disrupt his routine, they’ll keep making them. “But the moment he’s not having fun any more,” she said, “that’s when it will be time to stop.”
And if having a YouTube channel and a “job” reviewing toys makes Ryan happy, regardless of how much money he and his family make per episode, all power to him. He brings a whole lot of joy to other kids and families all around the world, and that’s a truly priceless payoff.