Indian taxi and cab hailing unicorn Ola continue its overseas expansion by taking its presence to New Zealand market. In the last 12 months, the Bhavish Aggarwal-led company has penetrated into Australian, UK and New Zealand markets.
The company started its operations in Auckland, Christchurch and Wellington. Ola will continue its considerable discounting strategies offering more than 50 per cent discount to passengers and charge less than 9 per cent fees from drivers during its first few months. Ola used this strategy earlier to capture Indian markets.
“With this move, Ola is offering Kiwis a reliable ride-share service, which provides a safe and affordable alternative as well as a better deal for drivers with lower commission rates that enable them to earn more,” the company said in a press release.
In September this year, the firm raised around INR 362 crores and announced its expansion plans into New Zealand. The firm has appointed Brain Dewil as Country Manager for New Zealand business.
The ride-sharing firm will include safety features like in-app emergency button using which riders can share ride information including vehicle number, the name of the driver, the photo of the driver as well as real-time ride tracking with their friends and family.
Ola’s rival Uber already has a presence all over New Zealand. Ola handles more than 1 billion rides across the globe every single year and helps more than 125 million customers in more than 110 cities with more than 1 million drivers on their network. Ola has a fleet of 50,000 cabs across Australia’s seven cities and manages more than 2 million rides.
Earlier another Indian unicorn OYO expanded to China, Malaysia, Nepal and Indonesia. Indian companies are demonstrating tremendous growth in India as well as internationally leveraging their aggressive expansion and marketing strategies.