In order to strengthen its leadership in the Indian OTT market, US-based streaming giant Netflix has started testing a low-cost mobile-only subscription plan with selected mobile users. The plan begins at ₹65 which allows users to watch Netflix content only on one screen. Other plans are priced at ₹125, ₹165 and ₹200.
The basic ₹125 plan allows users to stream Netflix on laptop and TV in addition to mobile. The ₹165 plans enable HD content streaming and support two screens. The ₹200 plan offers Ultra HD content streaming on four screens simultaneously. Users can enjoy all contents including TV Series and Movies on the platform and have the option to cancel anytime; just like monthly plans.
The plans are mobile-only and the users cannot use the account to watch Netflix on Smart TV and other devices. Neither the existing users can change the plan. Netflix earlier tested similar plans in Malaysia last year in November. Due to hefty competition from multiple video streaming platforms offering weekly subscription plans, Netflix has decided to finally roll out the weekly subscription model.
Like Star-owned Hotstar provides subscription plans at ₹199 while Amazon offers similar services at ₹129 every month. Zee-owned ZEE5 and ALT Balaji offer cheaper plans starting around ₹100. Netflix’s traditional monthly plans are costlier in comparison to other services and start at ₹500 per month and go up to ₹800 per month.
India is a price sensitive market. Last year, Greg Peters, Chief Product Officer at Netflix said that India is a large market and Netflix will keep testing other pricing models. India alone contributes 100 million subscribers to Netflix’s worldwide subscriber base. With the lower-priced subscription plans, the streaming platform aims to reach new users in the country.