Lanyards are very crucial in any professional and workplace setting. It is the ideal platform when staff members and visitors are required to display ID and other vital badges on their person. Custom lanyards are the perfect branding tool as well if you are looking to advertise and bring notice to your event or service.
The customization options include choices of design, color, branding, and logo to better suit the type of service. It is not an uncommon sight to see neon lanyards and glow in the dark ones for musical concerts and other similar events and organizations.
However, keep in mind that a lanyard has quite limited space, so you need to be creative while utilizing it and make sure that you invest time in brainstorming before finalizing a particular design. You need to understand that even with the widest variety of lanyard space available, you will still have an area of 1-inch to do all your customizations.
But according to the creative and design team at the 4inlanyards, you still have enough room to design the lanyard as per your specifications. So, without further ado, let us have a look at all the customization tips that you need to keep in mind while designing lanyards.
Be mindful of the space
As stated earlier, you need to consider that you have a tiny space to work with. Most lanyards are usually 3/4-inch to 1 inch in width. There is a non-standard 5/8-inch as well, but whatever is the case the “real-estate” is low. Therefore, you need to come with a design that fits the dimensions correctly. This is why you need an expert team for designing and resizing the image as and when necessary.
Go for the simple
Most of the iconic designs and brand logos are extremely simple. Take a look at all the popular brands out there in the market today. Therefore, you must go for a simple, straightforward and clean design that will allow you to maximize the narrow space afforded to you.
About the fonts
Everyone likes to get creative fonts. However, there are two things that you need to keep in mind regarding the use of fonts. The first being the criticality of a legible font as the space is minimal and your logo, motto or the brand name reads readability. The second is limiting the usage of fonts to a couple of variations. Anything more than that and the lanyards will look woeful and amateurish in design.
Now for the colors
As far as the colors for the lanyards are concerned, it is vital to use the primary color principle at work here. Keep in mind that complimentary, analogs and monochromes work the best when a restricted space like a lanyard is concerned. Also, keep in mind that the color affects the psyche of the wearer as well as the customer’s perception of the brand.
It is a great idea to avoid the shades of red and go for neutral and calm blues instead. If you are looking for visibility, then you can go for various bright neon colors as well as the offbeat glow-in-the-dark varieties. It all comes down to your personal preference and the visual message that you are trying to convey to your customer base and staff. Keep in mind that you can color code the lanyards to make it easier for staff and consumers to find their work and services respectively.
Use contrast to your advantage
Contrast is your friend, and you should use it to your advantage. The lanyard is a confined space and therefore is the best tool when it comes to increasing visibility. Light text over dark backgrounds or vice-versa is extremely important when you are looking to design a lanyard that is readable even from a distance. You can use color gradients for your advantage as well as use a translucent overlay for the best contrast solution.
Brainstorm for ideas keeping your audience in mind
It all starts with the brainstorming session, and you need to ask yourself about the purpose of the lanyard. The question you need to ask yourself is about the utility of the lanyard. You might want to design lanyards for professionals, students, gamers, event managers or your staff. Thus, once you have a clear idea about the utility, you can create better. Knowing your audience is the best way to ensure that you design the perfect lanyard for the purpose.
The main thing you need to remember is the fact that you need to make the most of the limited space available to you. Yes, you can view the size issue as a drawback, but with a team of experts and a proper brainstorming session, you can design the right custom lanyard to streamline your service perfectly.