2020 might have been a tough year for a lot of startups but it was the year of opportunity for ed-tech startups. Indian ed-tech space witnessed funding of whopping $2.2 billion, with Byju’s alone accounting for $1.35 billion.
According to a report by PGA Labs and IVCA, India’s education sector is poised to grow from the current $117 billion to $225 billion by FY25.
The e-learning market is set to expand as much as 43% during the 2019-2024 period. And the online market for extra-curricular learning stands at a whopping $10 billion.
Netizens are in constant search of ways to learn their hobbies from renowned artists. However, due to tough schedules, it is not feasible for artists to manage one-to-one coaching and training sessions. Furthermore, it is not feasible for the users to travel long distances just to pursue their hobbies.
Another major problem is the price constraint that a common man has; as the overall cost associated with hiring a renowned artist for training and mentoring could be very high.
Yes, there are multiple online videos available if someone wants to learn a particular skill. However, these free videos cannot help someone to track their daily goals and their learning curve.
After identifying these problems, Gaurav Dua, Arpit Tyagi, and Lakshay Rohilla founded Hobit, a virtual platform that provides a 360-degree solution for problems related to hobbies.
It provides live virtual courses through renowned tutors for various hobbies like cooking, dance, rap, yoga, makeup, etc. The tutors range from master chefs to budding freelancers, very well known in their fields.
Available for both Android and iOS platforms, Hobit also provides users with a community feature through which users can participate in live events, activities, challenges, and competitions related to a particular hobby. The community feature is free-to-use for all users even if they didn’t sign up for a course.
Customers can chat with tutors and ask for clarifications or doubts. The users will be able to analyze their performance using artificial intelligence.
Before starting up, they conducted a survey with 2025 working professionals and home markers. This was meant to analyze the need for such a platform. They asked them whether they would be willing to pay for a Hobby Tutorial modules by
industry experts and if yes, then how much?
90% of them responded positively.
Arpit says, “We got our initial traction by conducting virtual hobbies day in school & colleges, by social media marketing, and by bloggers marketing.”
Launched in January this year, the mobile app has garnered 1000+ downloads with around 95 paid users and growing.
When asked about the revenue model, Gaurav says, “Hobit is an aggregator platform. Our revenue models have multiple tiers. B2B model includes corporate partnerships, B2C model includes monthly live video tutorial modules and courses and e-Commerce includes Shopkart i.e. merchandise and products related to a particular hobby.”
According to the current trends and 20% annual growth estimates, Hobit is expected to generate around Rs 61 lakh (B2C) and Rs 95 lakh (B2B) in revenues by December 2021. The combined projected revenues are around Rs 1.56 crores.
Hobit was founded during the COVID-19 period. We asked Lakshay about the challenges and difficulties that they faced.
He says, “The most challenging part was to get the right people on board during the Covid time when no one was meeting in person.”
Hobit has raised undisclosed funds from angel investors which value the company at around Rs 3.5 crores.
The startup is actively looking for funding to strengthen its technology stack, expand the team and invest in marketing and branding.
If you are an investor, you can find Hobit’s pitch deck here.
The founders are planning to expand the app across the globe and to have physical hobit stations in tier-II cities in India.