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Digital marketing startup Digiperform raises ₹25.5 crores from HT Media


New Delhi-based digital marketing edtech startup Digiperform has raised ₹25.5 crores ($3.6 million) in series A round of funding from HT Media Limited. Digiperform has been awarded as ‘Asia’s Most Trusted Brand in Digital Education’ by WCRC.

The startup plans to use the freshly raised capital to accelerate its brand awareness campaigns and increase its presence across several cities in India. Founded by Manu Jolly and Vaibhav Vats in 2015, the Digiperform provides curriculum and training on digital marketing and other short term social media related skill development courses.

Digiperform provides placement guidance to candidates in small, medium and large enterprises in the digital marketing field. The edtech startup has successfully trained more than 18,000 students and more than 10,000 candidates have been placed in several enterprises in the digital marketing areas.

The startup charges between ₹40,000 to ₹50,000 for the entire course which spans up to five months. Most of the candidates are freshers and working professionals who are looking to build and enhance their digital skills. The startup operates a Learning Management System (LMS).

Digiperform offers training in the field of social media, email marketing, search engine optimization (SEO) and various other marketing related operations. The startup employees over 100 trainers and a student upon registering to get training via video conferencing, visiting the centres and get access to the recorded sessions.

HT Media and Digiperform will collaborate in the education and employment-related verticals like Shine, Studymate and BRIDGE school of management to leverage the existing network and brand. The startup aims to increase its revenue five folds and user by two folds in the upcoming time.

According to IBEF, the digital marketing and advertising sector in India is expected to reach ₹25,500 crores ($3.8 billion) by 2020. The sector will grow at a CAGR of 33.5 per cent. Several startups like SVG Media, Pinstorm, Techshu, Reprise Media, Webchutney, and iCubesWire have understood the opportunity and forayed into this space.

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