As per the Economic Survey 2017-18, the Indian logistics sector provides livelihood to 22 million-plus people and improving the sector would facilitate a 10% decrease in indirect logistics cost, leading to a growth of 5-8% in exports. Further, the Survey estimates that the worth of Indian logistics market would be around $215 billion in next two years compared to about $160 billion currently.
Understanding this major scope in the logistics industry, Prateek Sharma and Sushant Kumar launched CourierHome, India’s first logistics startup which leverages the power of blockchain and ALIS (Advanced Logistics Intelligence System). CourierHome aims to disrupt the logistics industry turning it into an organized market. Using their technology, customers can easily book queries from the CourierHome website or the Android application available in the Play Store.
Let’s Know About the Team
Prateek is an alumnus of Wharton School of Business and Stanford University. He holds several certifications and an MBA degree in International Business and Finance. He started his entrepreneurship career while he was pursuing his MBA. CourierHome was launched at that time.
Sushant is an MBA degree holder in Marketing and Operations and earlier worked at Mahindra and Mahindra. While working at his earlier job he developed strong marketing skills and joined hands with Prateek to cofound CourierHome. Since then he skyrocketed the startup with his skills. Sushant is a member of Russian Investment Forum and International Decentralized Association of Cryptocurrency and Blockchain. He also serves as a marketing advisor in various startups all over the world.
Ashutosh Khanna is an MBA Graduate in International Business and Marketing from Asia Pacific Institute of Management, New Delhi. He started his career as a researcher at RSDC (Rubber Skill Development Council) that enabled him to develop his skills in Sales. Later on, he worked as a Sales Manager in JARO Education which is one of the leading education service providers. He also worked onsite Google as Research Analyst. Over the time Ashutosh has developed analytical skills and has worked on SAS. He is the Chief Marketing Officer (CMO) of CourierHome.
What’s so Special about CourierHome?
The startup uses blockchain and machine learning to redefine the practices and norms of the logistics industry. The love for technology compelled Prateek and Sushant to change the industrial operations from reactive to proactive, planning from forecast to prediction, processes from manual to autonomous and services from standardized to personalized.
CourierHome has exclusive partners including logistics giants like FedEx, Aramex, Holison, and Delhivery which helps the startup create value for its customers and facilitating both domestic as well as international deliveries.
The duo market their startup as a courier service which provides anytime and anywhere pickup and delivery. For example, a customer sitting in Mumbai can schedule a pickup from Port Blair and get the products delivered to anywhere in the world with the tips of his fingers. Moreover, they can track the parcel in real-time using the Android app.
How they got the Idea?
Prateek speaks to Startup Wonders that he got the idea by doing rigorous research on the logistics industry. While both the founders were keenly studying the market, they concluded that the logistics industry is predominantly unorganized and lacks technological advancements. So, to create transparency and transform the industry into digital, the duo started CourierHome.
The startup facilitates transparency in all documents and transactions across the freight landscape. They are working hard to innovate the supply chain processes and mechanism and increase the agility and efficiency of the same.
They started their office in Okhla, Delhi because the location provided them with the flexibility to work in a coworking space, network with other like-minded people, get mentor support and advantages like fundraising support and easy availability of human resources
Where it Stands and Where will it go?
CourierHome takes word of mouth very seriously. And why shouldn’t they? It was the technique that helped them get initial traction. The startup uses Facebook ads and other social media platforms to market their services and it is working well. In the beginning, they find it difficult to convince the customers for courier business as the startup is an IT platform
Prateek and Sushant were very concerned with team building and hired people who were dedicated to their work. The team with whom they started the business was very hard working, innovative and supportive. They used to take their aim very seriously and that’s the single reason they are still working together.
CourierHome has some aggressive plans for the next three years. The entrepreneur-duo commits to growing in the market by integrating the service with marketplaces like WordPress and Magento, onboarding various Packers and Movers, expanding to other pin codes both domestically as well as internationally and using the power of big data analytics. Moreover, they also aim to start special time delivery, P2P delivery and airport-to-airport cargo movement.
The Logistics Industry in India
Today, the logistics industry in India is a gold mine and is going through a serious phase of transformation. Due to efforts by the Government of India, the country’s position has jumped from 54 in 2014 to 35 in 2016 int he World Bank Logistics Performance Index. The presence of a strong logistics infrastructure facilitates easy movements of goods and services and thus contributes immensely to the country’s economy.
The commitment of GoI towards an integrated development of the logistics sector through policy amendments, infrastructural development, tax reforms and technology adoption will certainly deliver desirable results. It will enhance our trade competitiveness, create jobs, shoot up country’s performance in global rankings and pave the way for India to become a logistics hub. Such measures will also contribute to the creation of a New India by 2022, as envisioned by the Prime Minister of India.