Mr Vipul Parekh, Co-Founder, Chief Finance Officer & Chief Marketing Officer, bigbasket

Bangalore, November 22, 2018: bigbasket, India’s largest online supermarket, has partnered with Digibank, DBS’ mobile-only bank, for the launch of its first co-branded debit card. Under this exclusive partnership, Digibank customers with the card who open a digi Savings account will earn a 5% cashback on every order placed on bigbasket’s app and website. The cashback will be up to a maximum amount of INR 200 per month and INR 2400 annually.

To benefit from this international debit card, individuals can download the digibank app from the Google Play Store/ Apple App store and sign up for a digi Savings account, using the referral code ‘BB’. The debit card can then be activated through the digibank app for a seamless transaction and grocery shopping from the bigbasket app or website. The card offers a valuable platform for the grocery requirements of Digibank’s customers.

Speaking about this, Mr Vipul Parekh, Co-Founder, bigbasket, said, “Our partnership with DBS Bank India is another milestone towards providing impeccable customer experience and benefits. Apart from being able to shop for a wide variety of products, the card will enable them to avail cashback, making it a wonderful value proposition every time they make a purchase with us.

bigbasket was founded in December 2011 in Bangalore by a team of five – V S Sudhakar, Hari Menon, Vipul Parekh, V S Ramesh and Abhinay Choudhari. The team has both offline and online retail experience, as they had earlier set up India’s first e-commerce site in 1999, and then established the Fabmall – Trinethra chain of more than 200 grocery supermarket stores in southern India.

Commenting on the card launch, Shantanu Sengupta, Managing Director and Head-Consumer Banking Group, DBS India said, “We are delighted to partner with bigbasket and introduce this unique co-branded proposition for our digibank customers, who are avid online shoppers. This is in line with DBS Bank’s philosophy of embedding itself in our customers’ journeys, thereby partnering with digital leaders like bigbasket, to provide a superior customer experience”.

Servicing over 10mn registered customers and 1 lac orders/day bigbasket has grown into India’s largest online supermarket with over 20,000 products from over 1000 brands and presence in 25 cities across the country.

bigbasket’s online store covers the whole gamut of grocery products across various categories: Fresh Fruits & Vegetables, Grocery& Staples, Beverages, Bakery & Dairy, Branded Foods, Meat and Eggs, Personal Care and Homecare and household products.

bigbasket is committed to making life simpler and grocery shopping a breeze! bigbasket raised the US $300 million from Alibaba Group earlier this year and is looking to expand aggressively.


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