BharatPe – India’s leading fintech company, pioneering in UPI payments and digital lending for shop owners, is launching its brand campaign with Salman Khan. BharatPe will be investing more than ₹35 crores in 2019 towards marketing.

BharatPe makes accepting payments and taking loans fast, easy and simple for offline retailers and shopkeepers.

The campaign is aimed at spreading education about digital and UPI payments among India’s 20 million merchants and driving financial inclusion in the country.


BharatPe was the first fintech in India to build its business on 0% MDR, which the government announced in the recent budget.

The pan-India campaign will be visible across the largest TV, print, radio, digital, and social channels. The company is also planning BTL outreach to support the campaign.

“BharatPe is dedicated to all retailers & shop owners. With the Salman Khan campaign, we will build awareness across unorganized retailers in the country and empower them with digital payments acceptance solution and easy availability of credit, which we have been supporting for millions of merchants in India since last year,” said Ashneer Grover, Co-founder, and CEO of BharatPe. 

This is Salman Khan’s first endorsement of any startup business. The Campaign would be launched with Kapil Sharma Show this Saturday.

An exclusive preview of BharatPe’s television ad with Salman Khan:

With the theme – ‘BharatPe, Isko Lagao Dhandha Badhao’, the campaign narrates messages such as, ‘1 QR to accept all payment-related apps for FREE’ and ‘Kum Byaaj Pe Loan’, targeted at shopkeepers.

Other than giving loans and accepting UPI payments, BharatPe app allows shopkeepers to record their cash/credit (udhar) sales customer wise, send payment requests to customers via SMS payment links, and keep a track of all accounts payable to suppliers.

BharatPe is India’s leading fintech company and the fastest to surpass $500 million TPV (within 1 year of operations).

The company has established a network of 11 Lakh merchants and facilitates over 15 million monthly UPI transactions.

BharatPe has established operations in 13 cities, across Bangalore, Delhi, Hyderabad, Pune, Mumbai, Jaipur, Ahmedabad, Indore, Bhopal, Nagpur, Chandigarh, Mysore, and Visakhapatnam.

The company is on track to hit US$ 1 bn annualized processing value by Diwali, targeting over 40 Lakh merchants on its network by the end of 2019.

LEAVE A REPLY

Please enter your comment!
Please enter your name here