List of 10 Best A/B Testing Tools for Startups and Small Business

A/B testing, also known as split testing, is a conversion rate optimization techniques which include comparing two variants of a web page to see which one performs better. Two variations of a web page are displayed to similar visitors at the same time and the one that gives a better rate wins the race. The variation can be based on various factors like design, elements placement, content and others.

With the market flooding with tons of paid and open source A/B testing tools like Google Analytics A/B Testing tools, Optimizely A/B testing tools, Kissmetrics A/B Testing tools and more it is important for us to give you an in-depth A/B testing tools comparison.

We have listed some of the best A/B testing tools with features and price comparison. We believe that all of the A/B tools listed below will help startups and small businesses to decide better. If you need some A/B testing examples, you can read this article by Design for Founders. If you need A/B testing calculator, you must check this one by Neil Patel. If you want to know how to do A/B testing you can read this article.

Google Optimize

best a/b testing tools

Who else can be a leader when it comes to software and internet services. Google Optimize lets you make a great impression on each visitor and run tests on your website for free. It works better for your customers and business by natively integrating with Google Analytics. You can quickly understand how your website can be improved.

You can run tests on your website’s content to learn what works best for your audience including A/B, multivariate and redirect tests. You can customize your site experience to suit each type of audience by creating custom landing pages for your Google Ads and convert more visitors into customers.

Pricing Plans – It comes free for Small Businesses and Startups. Enterprise plans come with tons of features. You can contact them for exact pricing.

Zoho Pagesense

best a/b testing tools

With Zoho Pagesense, you can use funnel analysis to find out which pages on your website are causing a significant drop-off and use the heat maps to find visitors clicking and scrolling patterns. You can experiment with website layout, element placement and formatting. Segment reports provide data on specific demographic or niche audience for your experiments.

You can follow the conversion rate trend each variation in your A/B test might take before the test completes and make smart decisions on the fly. The Chrome extension can be used to experiment with pages behind login sessions. Zoho Pagesense also integrates with major third-party services.

Pricing Plans – Standard at $23/month, Professional at $103/month and Enterprise at $559/month. You can also try the service free for 30 days with no limitations.


best a/b testing tools

Optimizely has been around for quite some time and it was the first A/B testing company in our knowledge. It was started way back in 2009. With customers like VISA, Wall Street Journal and HP, the service let you test your website over and over again to refine and fine-tune your pages to meet your conversion goals.

You can confidently launch digital experiences with evidence-based decisions. It also comes in handy with a next-generation ‘Test and Learn’ AI system. You can take the guesswork out by heavy experimentation and get revenue growth, the share of wallet, funnel conversion, risk mitigation and ops efficiency.

Pricing Plans – It comes with three pricing models, Standard, Business and Enterprise. For the price, you have to contact them with your requirements and needs.


best a/b testing tools

While Unbounce is more of a landing page optimization tool, it can be effectively used as an A/B test tool and build high converting pages with testing and optimization. You can start with one of their proven landing page templates and go on creating your own custom template. Unbounce mailing list is a goldmine of quality articles on conversion optimization and building traction.

With customers like Vimeo, Hootsuite and Thomson Reuters, Unbounce lets you build and test custom landing pages, website popups and sticky bars. You can increase your post-click conversion rates and launch campaigns very quickly.

Pricing Plans – Essential at $79/month, Premium at $159/month and Enterprise at $399+/month with annual billing subscription. They also have monthly billing plans.


best a/b testing tools

VWO comes very affordable with a load of features and offers everything the A/B testing platforms offer, but at a comparatively lower price. You can build your website with VWO and test everything to improve your conversion rate and optimize results. It is the all-in-one service that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.

The platform is powered by an asynchronous SmartCode which never degrades the speed of your website. Their private and dynamic CDN ensures smooth and seamless browsing experience for your visitors. It also integrates with a host of third-party applications.

Pricing Plans –  Growth Plan at $299/month, Pro plan at $599/month and Enterprise plan depends on your needs. It also comes with a 30-day trial.


best a/b testing tools

Omniconvert is the Conversion Rate Optimization tool that helps you survey, test, message and segment all in one place. With the help of the built-in A/B Testing Editor, you can test your ideas without the help of an experienced web designer or a developer. You can simply select the element that you want to change, use the options and click on ‘Save’. That’s it. Within 5 minutes, the changes will be displayed to the selected audience and you can easily track their behaviour and effect.

Omniconvert boasts clients like OLX, Samsung, Tripsta and WordStream. Whether you own an e-commerce store, a digital agency, a SaaS website, or a publishing platform, Omniconvert can integrate with WooCommerce, WordPress, Magento, Google Analytics, Zapier, Drupal, Shopify, Google Tag Manager, Hotjar and several more.

Pricing Plans – The service is Free Forever to 50,000 pageviews per month. For more than that, you need to connect with them for a personalized pricing plan. There is a 70 per cent discount for NGOs.

AB Tasty

best a/b testing tools

Increasing conversion rates and content personalisation is something AB Tasty is known for. It helps marketers tailor user-experience by comparing different designs of a page regardless of technical skills. You can use AB Tasty’s inbuilt intuitive editor and visual reporting system to apply and monitor changes on their websites. You can also collect valuable customer data in real-time and make data-driven decisions based on reliable and authentic statistics.

With customers like HP, McDonald’s, Land Rover and Groupon, this CRO tools are the best among industry and trusted by many. The tool comes handy with session recording and heatmaps to understand the customer journey, expandable template library to get back in control of your website and advanced capabilities to reach the right audience.

Pricing Plans – The pricing is flexible and you need to submit a request to get a custom quote according to your needs and requirement.


best a/b testing tools

Changeagain calls themselves the most cost-effective A/B tool. The service integrates with Google Analytics in one click and has a visual editor which is very easy to use. When you create goals and track them in Google Analytics, it gets synchronized with changeagain.met and you can see all the testing data and make deep segmentation analysis.

The A/B testing tool distributes your website traffic among all the variations equally and keeps track which one of them is performing the best. There are no limits on the traffic with no additional costs. The pricing only depends on the number of experiments you create.

Pricing Plans – Startup Plan at $14/month, Basic Plan at $49/month, Professional plan at $149/month and Enterprise Plan starts with custom quotes.

Convert Experiences

best a/b testing tools

If you are looking for high click-through rates, stronger leads, more cart visits, more conversions, more revenue and high growth, Convert Experience is the tool for you. With the platform, you can have access to a user-friendly and flexible optimization tool which performs at a lighting fast speeds.

You can test an altered version of an existing page to find out which one is performing better. You can change two or more page elements to find the highest performing combination. You can decide the winner between already available pages on your website.

Pricing Plan – Plus at $449/month, Professional at $599/month and Enterprise at $4499. The website comes with a free trial to test the services out.


best a/b testing tools

SiteSpect is the leading service provider in A/B testing and works towards the advancement of customer experience optimization solutions for the world’s most successful brands. The unique technology sits in the flow of digital traffic for full visibility of requests and responses allowing real-time business impact.

With SiteSpect’s intuitive, interactive Visual Editor, anyone can set up optimization and testing across the organization’s digital properties. As a result, every team can easily create and launch tests to discover answers to their optimization questions.

Pricing Plans – They provide three variants of pricing models with different support time. You have to check through them for exact pricing.

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Adid Khan
Hello! I am Adid Khan, a marketer, entrepreneur, travel junkie and foodie. I love travelling, meeting new people, eating and eating. My journey started as a hacker.


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