To find a designer for your upcoming project is pretty easy with all the freelancing marketplaces and online directories. Finding a designer who is up to date with the latest UI developments and fine detailing is however still a tedious job.
You are an entrepreneur. And you are designing a website or say a mobile app. You hire a designer or web design company. But your work isn’t finished here. You have to make sure that the design is crisp.
Knowing the best practices to follow on every design project will not only boost your product quality but also ensure that the designer cannot beat around the bush and simply fire off designs without taking into consideration the variety of details which go into the creation of an interface.
Today, I have compiled a list of 5 rules of good UI design in web projects that every entrepreneur must know about. If you are a designer yourself, this article is a golden egg for you.
Five Rules of Good UI Design
1. Simplifying Your Forms
Forms are the most important part of a UI design project. As forms are the most common way users will interact with your system. If your forms output an error, users might get frustrated.
Double check the accuracy of the forms. Other improvements may be reducing the number of input fields. Some websites force users to sign up without any good reason. You should get rid of that.
Take the example of Twitter. The website asks only three important information while signing up; Full Name, Email, and Password. This ensures maximum conversions.
If you want the users to fill a bunch of information, do it step by step. Once you have the email of the user, you can always send follow-up emails asking them to complete their profile.
Rewarding discounts or cashback for completing the profile is a good way to maximize the conversions.
2. Considering Feedback System
When users perform an action, they want to get informed what is happening. Whether it be the frontend script or backend script, users might not stick to your interface if something takes too long.
Why not display a message? If something is loading, you can output a simple animation as a feedback message displaying that the data is being loaded.
Or if someone filled something incorrectly. Design a message to inform them right away so they know exactly what went wrong. Tell them how to do the same thing correctly.
3. Color and Contrast Science
Picking the right color is a science in itself. You can master this art by practicing and reading a whole bunch of online articles. Colors can be used to convey visual hierarchy and establish a connection between different elements.
For example, if you are designing a simple blog, consider different UI colors for different categories in your blog. This creates a subconscious effect on the minds of the reader and they slowly learn that a particular color represents a particular category.
Remember, more colors is not a good thing (exceptions may occur). When you are designing a web project, define your base colors. The base colors should not pierce the vision of readers.
Contrasting colors are great for gaining attention. Lead popups, signup forms, and discounted products can use contrasting colors to stand out among the other elements of your web project.
4. Typography Psychology
Fonts have their own personality. Using a single font on the whole website isn’t a good idea. The selection of fonts depends on two variable, the target audience, and the element responsibility.
If you know the behavior of your target audience, you can easily choose the best font to go with. If your target audience is mainly children, comic style fonts work the best.
Size, of course, plays an important role. Important information such as headers are highlighted, much like in this very article, and as you may have noticed.
The element responsibility simply means the function of that particular element. It is very similar to choosing a color combination. If you want to stand out your signup forms or lead popups, you can use more catchy fonts on them.
5. UI and UX
That’s true. UI plays an important role in UX. However, the latter has far more scopes. UI is just a crucial part of a good UX.
In order to create a great interface, UI designers need to depend on information from the user experience angle. Like identifying which problems have to be solved, how the user flow will play out, and determining key product areas and hierarchies.
You must have a clear picture of what needs will bring people to your website, and exactly how it will go about providing a design that will draw them in further. If you’re a bit lost at this particular, looking at the competition can be a great way to enhance the creative process
Interface design, while being an intimidating field, can also provide you with the perfect opportunity to up your game due to all of the areas of design it entails.
A good UI design is a combination of understanding how UI plays a role in UX, knowing your target audience, keeping things simple and consistent, implementing a visual hierarchy, using good typography and color combination, considering feedback messages, simplifying forms and collaborating with the team to build an awesome project.
Now, when you know this much about the importance of a good UI and what points to keep in mind while designing your web project, you might be wondering where to get a designer who can take care of these things.
Techmagnate is a web desig company based in New Delhi which can help you with all your UI and web development needs. The firm also offers digital marketing services in India including SEO, PPC, social media optimization and more.
They have an expertise in website designing, website development, mobile website designing and development, e-commerce solutions, application development, reporting/CRM tools and content management systems.