Malik Gilani, a value added services industry specialist, has newly launched Esar Media and Advertising Ltd. The digital ad network is further backed by Zahara Haji Gilani as Chairperson. The digital ad startup promises at delivering complete 360 degrees, performance centric solutions to their clients.
Within just a few months of operation, Esar Media and Advertising has witnessed traffic from more than 100 DSPs and SSPs and serves more than a million ads on a daily basis in the highly dynamic and competitive VAS industry. The company applies the funnel technique in its approach towards offering a performance oriented end result and works with some of the renowned advertisers in this field. The advertisers currently associated with Esar Media include Hungama.com and Nazara games; along with affiliates like Mpire network, Gorilla network, and Adgenics among others.
Malik was previously associated with Knights AD Digital Media Associates, as the Co- Founder and CEO. Prior to this, he was a part of Kratos – an Eros International entity, heading the VAS marketing vertical. He was further associated with Techzone – another organization under Eros International, and Hungama in key business development roles.
Commenting on the launch of Esar Media and Advertising, Malik Gilani, Founder & CEO says, “The new venture brings with it immense opportunities that are both exciting and challenging. The constant evolution in the value-added services industry too has opened up tremendous business potential within the country as well as on a global scale. This is what motivated me to take the plunge and set out on my own. Current VAS industry trends further witness personalized content for specific market segments. I look forward to making optimum use of these opportunities and taking Esar Media and Advertising to greater heights.”
Adding to the above, Zahara Haji Gilani, Chairperson, Esar Media and Advertising said, “With increased internet penetration, technological advancements, and a growing subscriber base, the last couple of years have been great for the VAS industry. This growth is only expected to increase steadily, especially with VAS providers now tapping the tier 2 and 3 segments with more local offerings. It is a perfect time to set foot in this industry, and associate with a company like Esar Media whose business practices and ethics resonate with mine.”
As part of its future plans, Essar Media and Advertising further envisions complete domination in terms of advertising VAS products across the world for partners and serve them at the best ROI. Further, the team believes that it will break the myth of cynics on Value Added Services.
The company’s clientele presently includes a diverse mix of telecom operators including Vodafone, Idea, and Aircel in India; Dialog in Sri Lanka; AIS, True Move, and DYAC in Thailand; Oreedoo in Qatar and Kuwait; DU and Etisalat in UAE; and Mobily in Oman.