New Delhi-based online community for travellers Tripoto has raised ₹25 crores ($3.5 million) in series B round of funding from Orchid India, Chiratae Ventures, Hornbill Orchid India Fund, 3one4 Capital and Lasmer NV. Anirudh Gupta, CEO of Tripoto, says that the startup is planning to raise more funds in this round.
Tripoto plans to use the freshly raised capital to scale up the community and marketplace as well as focus on vernacular content, short videos and influencer commerce to boost its growth. The startup plans to scale both the B2C and B2B side of the platform. On the consumer front, Tripoto aims to capture the complete life-cycle of a traveller.
Founded by Anirudh Gupta and Michael Pargal Lyngdoh in 2014, Tripoto is a full-stack platform to bring user-generated travel content, community and marketplace under one roof. Since its inception, the startup has created more than 2 million travel itineraries with videos and photographs over the past five years. It has more than 6 million monthly active users on the platform.
Using the power and reach of social media platforms, the startup also distributes content to an additional 50 million users. The revenue of Tripoto grew by 300 per cent with a consistent increase in its user base. The startup has raised ₹32.2 crores ($4.6 million) in funding since its inception from investors like SandBox Industries, AdvantEdge Founders, GWC Innovator Fund and some other angel investors.
Consumers use Tripoto to discover interesting travel content, book hotels and plan holidays. Video content and holiday market grew fastest in the last 12 months. The startup has developed a proprietary B2B CRM platform for travel agents that allows them to generate travel enquiries from the platform. It aims to bring more than 10,000 small travel agents online.