Triller, the AI-powered social video platform favorited by artists ranging from world-renowned to aspiring, has seen a significant overnight spike in usage and downloads both globally and within the Indian market following the country’s recent ban on TikTok which caused a mass exodus of popular influencers fleeing for Triller.
As of this morning, it is now the #3 Indian app in the photo and video category and has become India’s go-to the social platform after 120 million TikTok users scrambled to find a new home for creative expression. Artist Armann Malik was among these top influencers who joined Triller and launched a challenge based on his new hit song “Next To Me,” which now has over 10 million views.
At 50M monthly active users, Triller is now larger than Musical.ly (later TikTok) when it sold to ByteDance for one billion US dollars several years ago. The platform has grown over 600 percent year over year, making it one of the fastest-growing social media apps.
“Triller represents the world’s music voice, as not only a global app but a platform which unites cultures through a common voice. Founded and owned by U.S. entrepreneurs, Triller has seen significant growth in global markets, most recently in India, a country at the core of social media and music with its own unique and rich culture,” says Bobby Sarnevesht, Executive Chairman of Triller. “We are proud to provide a secure place for the people of India to express their voice, share their content, and reach the world.”
Triller has entered active discussions with numerous music and technology companies to expand joint ventures and partnerships within India, aiming to be a voice and platform for India and its citizens. Major announcements with influential music, tech, media, and talent businesses are expected in the near future.
Triller offers by far the most comprehensive, sophisticated, and easily accessible AI-driven technology for its users to create premium music and social videos. Triller is available in most countries however is not available in China.
Triller is an AI-powered wherein users can create a video and the auto-editing algorithm takes care of the editing. It comes with over 100 video filters, editing features, video drawings, and more. In addition to sharing videos on the platform, the users can also share the videos on Facebook and Twitter.
Founded by David Leiberman and Sammy Rubin in 2015, the New York-based startup has raised more than $37 million from prominent investors like Carnegie Technologies, Lowercase Capital, Proxima Media, and angel investors Mahi de Silva & Ash Pournouri.