The mushrooming of marriage startups in India can be understood as a token of acceptance of the new concept to find a partner. Matrimonial websites have been in India for more than 15 years now. The business case is extremely strong for matrimonial business to run especially because of the ever so prevalent system of arranged marriages in India. The matchmaking has been a part of the Indian marriage scene since forever.
According to the Associated Chambers of Commerce and Industry in India, the online matrimony business was expected to be a $250 Million business in 2017. According to The New York Times, there are over 1500 matrimony websites in India.
Here is a list of top 5 Matrimonial startups in India that really changed the way people thought about finding partners online.
BharatMatrimony is one of the oldest and top 10 best matrimonial websites in India. In the early 2000s, there was skepticism about online matrimony and people were reluctant to pay online. The company pioneered doorstep collections at that time. Soon, the matrimony startup launched features like Matchboard, SoulMate Search, AstroMatch, and Express Interest to help customers. In 2006, BharatMatrimony earned into the Limca Book of World Records for having facilitated the highest number of documented marriages in India.
Founded Date – 1996
Founders – Murugavel Janakiraman
Total Funding Amount – INR 142.8 crores ($20.4 million)
Investors – Canaan Partners, Yahoo, Mayfield Fund
Jeevansathi is another synonymous name when it comes to questioning how to find brides online or find grooms online. The startup was founded as a part of Info Edge, the company behind Naukri, 99Acres and several other internet companies. Anil Lall, the head of Info Edge’s technology department developed the website. In the initial years of launch, Jeevansathi provided services for free, however, gradually they shifted to a C2C business model. Currently, the startup has a free listing feature and charges customers to get contact details of matches.
Founded Date – 1999
Founders – Sanjeev Bikhchandani
Total Funding Amount – Raised by parent InfoEdge
Investors – Listed on Stock Market
Shaadi.com was founded by Anupam Mittal originally as Sagaai.com in 1997, however, it changed its name in 1999 as the founder believed that Shaadi.com was a more marketable name. The initial success of this matrimonial startup in India was among the NRIs (non-resident Indians) as Internet penetration was poor at that time in India. Moreover, conservative parents were hesitant to arrange marriages through a web portal. However, fifteen years of hard work and increased internet penetration drew a success map for Shaadi.com.
Founded Date – 1996
Founders – Anupam Mittal
Total Funding Amount – INR 56 crores ($8 million)
Investors – Sequoia Capital India
SimplyMarry.com is into the business of online matchmaking. Simplymarry has a mission to establish connects between prospects looking for matrimonial partners. It was launched on December 10, 2006, with new services and functionality. It is promoted by The Times of India group, largest media & entertainment conglomerate in the country. SimplyMarry is India’s first “Metro-monial” site, targeting the youth in metros. SimplyMarry also organizes Swaymvars for various communities like Aggarwal, Punjabi, brahmin, etc. Swaymvar is the perfect platform for prospective brides & grooms and their siblings to meet interact with each other and find the perfect match.
Founded Date – 2006
Founders – The Times of India Group
Total Funding Amount – as raised by the parent (TOI Group)
Investors – Owned by The Times of India Group
LoveVivah.com is another Indian matrimonial startup that is committed to providing 360-degree solutions to all prospective brides and grooms. The startup is driven by technology and provides services to customers in India, US, Canada, UK, Australia, and Singapore. This matrimonial startup uses Aadhar authentication to solve the problem of fake profiles and that is the reason behind its success.
Founded Date – 2010
Founders – Gaurav Aggarwal
Total Funding Amount – Unknown
Investors – Unknown