When it comes to trying to figure out search engine optimization, it can all seem a bit overwhelming, especially if you are new to the field. Where do you begin? You don’t want to waste time on things that don’t work.
Fortunately, we are here to help you there. Read on to learn what kind of techniques you should use to get yourself ranking higher in searches.
Know What You Need to Look For
There’s a helpful tool that Google publishes that is called Page Experience, which is part of its algorithm. By zeroing in on certain metrics, then you will know what you need to tweak or not. Here are some things you should look for:
- Page Speed – This is under Large Content Paint – you want a page that loads faster than 2.5 seconds.
- Page Responsiveness – This metric is called First-Input Delay, which measures how fast your page becomes interactive. You want 100 milliseconds or less.
- Your Site’s Visual Stability – How much does the layout shift while the page is loading? You want a stable site.
Optimize the Passages on Your Site
Why is that? Google uses something called Passage Ranking, where it looks at whole passages. You want your passage to be on-topic while also being something that people would look for. It’s all about readability.
Try to Win Snippets
Sometimes if Google sees a particular paragraph that it thinks answers a person’s query, it will put that in the first result, along with a snippet. That usually can lead to people clicking through since they may see it as good authority. Of course, try to have everything else well-written, since they may be disappointed that only the snippet helped them.
You Still Want to Adhere to EAT
No, that doesn’t have to do with food. It’s an acronym for Expertise-Authority-Trustworthiness. Google wants to list sites that it knows it can trust.
To help yourself there, you need to make yourself an expert and show that you have mastered the knowledge of your area. You may also want to have experts like doctors vet your writing if you are posting things in the medical field. This can help your rankings.
These are just some of the things that you can do to help yourself with search engine optimization. To succeed, you need to keep doing research. Then you can go out and rank higher and higher.