How Parampreet Chanana bootstrapped ReviewsXP and achieved success


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Customer reviews are important. Indeed very important, as it turns out. More than 90 per cent of consumers read online reviews before visiting a business. And around 88 per cent of consumers trusts online reviews as much as personal recommendations. Moreover, customers are likely to spend 31 per cent more on businesses with “excellent” customer reviews.

Recognizing the importance of customer reviews and analyzing the gaps in getting genuine reviews from customers, Parampreet Chanana founded ReviewsXP. This Sirsa-based startup is a customer review portal that aims to bring companies and consumers closer together by fostering an open dialogue where customers can leave reviews both positive and negative. The startup has its office in Zirakpur (Near Chandigarh).

Parampreet completed his B.B.A from Shah Satnam Ji Boys College in Sirsa. He has more than 5 years of experience in working on websites, digital marketing, blogs, search engine optimization and social media marketing. With a team of 5 in office and 15 full time and freelance content writers, ReviewsXP claims to have achieved more than 4 lakh (4,00,000) visitors every month.

The portal not only helps companies find and resolve problems faced by customers but it also allows end consumers to feel more confident in purchases. A study shows that 72 per cent of customers feel that a “positive” review make them trust a local business more. ReviewsXP enables companies to directly reply to any consumer review and the whole process is publicly visible to make it transparent and inspire confidence from potential customers.

When a business signs up on ReviewsXP, it is provided with a profile page where they can tell the public about who they are and what is their business all about. Businesses can add key information like business hours, website URL, contact email and location. Founded in July 2016, ReviewsXP covers reviews and guides of all types including tech and travel reviews, business reviews, and service reviews for businesses across the globe.

The startup has recently started a YouTube channel that covers topics ranging from Tractor Reviews, Car and Bike Reviews to Electronics Unboxings and much more. The channel is started with an aim to help consumers make confident and wise choices while purchasing any product and save them from online frauds. You can visit their YoutTube channel through this link.

The startup is bootstrapped and earlier worked on SEO and web development projects which helped them initially raise money for operational works. ReviewsXP has launched its mobile app on the Google Play Store. The team aims to convert it into a community, which can help each other and to become a portal which helps people to save others from frauds online and making the buying decision for good items

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SW Branded is the brand solutions arm of Startup Wonders Media and combines Startup Wonders’s unique editorial perspective and the content consumption patterns of its audiences to create compelling stories for brands partnering with it.


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