In a move that would significantly change the way, property transactions are carried out in India, online real estate brokerage firm PropTiger.com has launched an end-to-end online booking facility on its portal. Now, using the PropTiger.com portal, prospective buyers can not only find a property of their choice but also complete the entire booking process online, including booking the unit and making payments.
PropTiger, owned by Elara Technologies, is among the first real estate brokerage firms in India that have launched a facility like this. So far, the NewsCorp-backed brokerage firm has partnered with twelve real estate developers whose various projects in different stages i.e. pre-launch, newly launched, under construction, and ready to move-in, will be open for purchase on the online booking platform.
“As a technology-focused real estate company, it has been our singular motive to offer our customers the best technology platform and services. At a time when strict movement restrictions in the wake of the coronavirus outbreak have made activity in the residential real estate sector difficult, we have tried to come up with various solutions to boost business continuity for our customers – both buyers and developers. A behavioral change that we are all currently experiencing, will pave the way for online property bookings to become the norm rather than the exception in the future,” says Mani Rangarajan, Group COO, Housing.com, Makaan.com & PropTiger.com.
List of Featured Projects
|Chennai||Akshaya Homes||Tango||Under Construction|
|Chennai||Brigade||Xanadu Phase2||New Launch|
|Chennai||Radiance Realty||Icon||Under Construction|
|Chennai||Radiance Realty||Suprema||Under Construction|
|Chennai||Radiance Realty||Pride||Under Construction|
|Kolkata||Rishi||Pranaya Phase1||New Launch|
|Bangalore||Brigade||Buena Vista Phase 2||Under Construction|
|Pune||Saheel Properties||iTrend Homes||Under Construction|
*Many others are in the pipeline
Buyers can book their dream homes using the PropTiger portal following three simple steps. From among the project options, they have to select a unit of the desired configuration, view the payment plan, confirm their details, and block the unit online after paying the minimum booking amount. In case the buyer wants to select a unit only after a site visit, paying the token amount would ensure that they can purchase the unit at the current rates within a certain period. Buyers can use their credit and debit cards, net banking, mobile wallets or UPI/QR to pay the token amount.
The booking amount is transferred immediately via the PropTiger platform through the simple payment gateway integrated on its website.
Developers showcasing their projects on the online booking platform are also offering homebuyers a variety of offers/discounts, including stamp duty and registration charge waivers apart from price protection schemes.
Upon booking a unit at Saheel group’s iTrend Life project, for example, the buyer will enjoy a complete waiver on stamp duty and registration charges. They will also not have to pay any additional charges on preferred locations or floors. For the Akshaya Homes Tango project, buyers have to pay only Rs 25,000 as the booking amount now. In Concorde’s Auriga project, the buyer will get a full refund of the booking amount if they change their mind about the purchase later. The same scheme applies to property purchase in Purvanchal’s Royal City project.
“Our Experience with Proptiger.com for the last year has been very fruitful and with this extended tie-up, we are sure that it will help in boosting our business. This move will surely prove as a right move in the current situation,” says D. Dhanasekaran of Brigade Group.
PropTiger is owned by the Singapore-based technology services company, Elara Technologies Pte. Ltd., co-founded by Dhruv Agarwala, Group CEO. It is the country’s only full-stack real estate technology platform that also owns Housing.com and Makaan.com.
It is the only player in India that offers a full range of services in the real estate space, assisting consumers through their entire home seeking journey from initial search and discovery to financing to the final step of transaction closure. It offers advertising and listings products to real estate developers and agents, exclusive sales and marketing solutions to builders, data and content services, and personalized search, virtual viewing, site visits, negotiations, home loans, and post-sales services to consumers for both buying and renting.
The company counts some of the finest and most reputed institutions among its investors, including News Corp, REA Group, Softbank, Accel, and SAIF Partners. Elara Technologies has operations across India through a network of 23 offices in 10 cities with 1500 plus employees. It has acquired a total of 6 companies in the last 5 years in the field of proptech, which makes it one of the most comprehensive and unique proptech platforms.
Founded in 2012, Housing.com is India’s most innovative real estate advertising platform for homeowners, landlords, developers, and real estate brokers. The company offers the largest selection of verified listings for new homes, resale homes, rentals, and co-living spaces in India through a trained team of data collectors, analysts, and auditors. The one-of-a-kind Data Sciences Lab at Housing.com analyses a significant body of data to allow buyers and sellers to make intelligent decisions.
PropTiger.com is India’s leading digital real estate advisory firm offering a one-stop platform for buying residential real estate. Founded in 2011 to help people buy their dream homes, PropTiger.com leverages the power of information and the organization’s deep-rooted understanding of the real estate sector to bring simplicity, transparency, and trust in the home buying process. PropTiger.com helps home-buyers through the entire home-buying process through a mix of technology-enabled tools as well as on-ground support. The company offers research information about various localities and properties and guides on matters of legal paperwork and loan assistance to successfully fulfill a transaction. Since its inception, the PropTiger.com team has facilitated sales of over 30,000 homes worth nearly Rs. 20,000 crores.
Makaan.com was acquired by Elara in May 2015, with a vision to establish a true “marketplace” in real estate. With consumer ratings on more than 30,000 sellers, credible listings data, and real-time intelligence on property search, Makaan.com has quickly emerged as the preferred partner for consumers looking to rent, buy or sell a home. Makaan.com offers its online consumers maximum property options and has become one of the largest advertising platforms in online real estate in India with over one million residential properties listed across the country.
FastFox.com is an online-to-offline (O2O) brokerage firm that works in partnership with other brokers and landlords to list residential properties online for rental purposes. It provides landlords and tenants on-ground assistance across the entire property renting journey.