The General Elections 2019 is near and BJP and Congress is already on the run across all media platforms to buildup their value proposition for the upcoming elections. The Election Commission of India (ECI) on the other hands is trying its best to ensure that all political parties follow the model code of conduct.
The latest controversy in this battle is the TV channel which features PM Modi and his speeches besides strong BJP-centric content. Yes! We are talking about the NaMo TV channel and the opposition have complained about the same. The BJP social media handles have been tweeting for quite some time and asking users to tune in to the NaMo TV channel as well as the NaMo android app.
Following the complaint from the opposition, the ECI directed the information and broadcast ministry and sought a report on the sudden and immediate launch of the NaMo TV channel just before the Lok Sabha elections. The I&B ministry in its report says that NaMo TV is not a licenced channel but a direct-to-home advertisement platform and the cost of the ads are being borne by the Bhartiya Janata Party.
The challenge was launched after the model code of conduct came into effect. However, the ownership of the channel is still unclear. Both the Congress and the Aam Aadmi Party (AAP) has complained about the channel. AAP, in the complaint, has asked how permission was granted to a party to launch its own TV channel after the model code of conduct was enforced.
On the other hand, the Congress alleged that the Content which is being broadcasted through NaMo TV openly promotes and advertises the Prime Minister and the ruling party’s achievements. The content violates Rule 7(3) of the Cable Television Network Rules, 1994 which forbids religious and political advertising as well as the Section 126 of the Representation of the People’s Act.