OLX has acquired Mumbai-based online recruitment marketplace Aasaanjobs for an undisclosed amount. Reports speculate that OLX will use the assets to strengthen its jobs vertical in the grey and blue collar jobs market. The firm has been looking forward to solidifying its position in the Indian jobs classified market for quite some time.
Founded by Dinesh Goel, Gaurav Toshniwal, Siddhartha Das, Kunal Jadhav and Aditya Gupta in 2013, the startup provides an end-to-end marketplace to connect employers, consultants and job seekers. The company earlier acquired Noida-based mHire in June 2017 for an undisclosed amount. There were a large number of unorganized blue and grey collar recruitment agencies in India and this was something that inspired the funders to tap into the massive opportunity.
“Having understood the need gap in this segment over the last three years as we look to scale these numbers and expand to other cities, we found OLX to be a natural fit for our vision,” Dinesh Goel said.
Time Hipert, OLX Markets CEO said, “This acquisition resonates with OLX’s commitment to growing its verticals strategically and leveraging technology for better user experience on its platform.”
OLX conducted a study recently which reads that more than 70 million blue and grey collar job opportunities are available each year in the urban areas alone. The workforce stands at 60 million workers which signifies a growth opportunity in the sector. QuikrJobs provide a tough competition to OLX in the vertical. Earlier in June 2016, Quikr acquired Hiree to strengthen its jobs marketplace offerings.