Pankaj Malu
Pankaj Malu

The IT & electronics industry is one of the fastest-growing industries in India, both in terms of production and exports. In fact, software development and IT-enabled services (ITeS) have made India’s brand equity a force to reckon with.

The Indian electronics products demand is expected to grow at a Compound Annual Growth Rate (CAGR) of 41 per cent during 2017-20 to touch US$ 400 billion by 2020. The Indian IT-BPM industry is expected to touch US$350 billion marks by 2025 from US$153 billion.

According to Nasscom, exports in the IT-BPM sector is expected to grow at 7-8 per cent (excluding exchange rate fluctuations). The domestic market is expected to grow at a rate of 10-11 per cent and likely to add 130,000-150,000 jobs in FY2018

Realizing this opportunity back in 2005, Pankaj Malu, a resident of Kolkata reached heights in this sector. He left his Chartered Accountant job to start up, borrowed a computer from his friend and within 4 years turned out to be a millionaire employing more than 100 people.

His company turned over INR 5 crores last fiscal year. The business model is simple. Pankaj sources computer hardware and parts from local wholesalers and dealers and assembles them together to manufacture desktops. This business is lucrative as it has low capital requirements and minimum experience needed.

The Journey

Pankaj’s journey began in 2005 when he borrowed a computer from his friend Nitish Thapa and started his company “Kreative Fingers“. He borrowed because he lacked money at that time. However, borrowing was the easy part while getting an office space was the difficult process. His friends helped him. He managed to find an office for free. Within the very first week of operations, he managed to receive an order of Rs 600.

With full dedication, he started promoting his company online through digital and video marketing. Clients started to grow, especially international customers. The business started to boom. The first year’s turnover was Rs 4 lakhs but within 4 years the turnover grew to Rs 2.5 crores. The fifth-year his business suffered due to economic depression. He was about to break but he stood up. In 2012, he revived the business and witnessed 25 per cent growth within 2-3 years.

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Kreative Fingers currently employs more than 500 people. Pankaj is working hard to hit Rs 20 crores turnover this year. He is ready to dissolve 20 per cent of his company to raise Rs 2 crores in investment.

The computer industry is growing fast all over the globe. According to a market research company, HP (Hewlett Packard) topped the positions in personal computer sales with a market share of 22.5 per cent in 2017. Hongkong based Lenovo jumped from fourth place to second capturing a market share of 22 per cent. The main reason behind this tremendous growth in the sector is the advancement of computer networking and internet.

Pankaj Malu says that opening up a cyber cafe is still profitable. However, we doubt that. He says that Cyber Cafes with a printer, fax and photostat facilities appear to be outdated but can perform well even in 2018. Blogging industry has also seen a growth in the past decade which led to an increase in demand for personal computers.

Insights

The demand of laptops has increased in the past few years but desktop computers still play an important role in businesses. The central government is also motivating people to open a computer business. Some of the businesses that are profitable in India are consulting business, artificial intelligence, food cafe, food stalls and more.

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