Anuranjan Jha, a journalist-turned-entrepreneur, has launched ‘Lauk’, a video conferencing and web streaming platform purely made in India for Indians. The technology comes with an ‘end-to-end encryption’ mechanism to protect user data. It’s ‘to the Indians, by the Indians and for the Indians’, as the company says.

Anuranjan Jha says that Lauk is a result of clarion call by Prime Minister Narendra Modi for ‘Aatma Nirbhar Bharat’.

The platform has 3 different solutions. One of them is the general video conferencing system. The other two are ‘Lauk Classroom’, a video conferencing platform for educators for teaching online and ‘Lauk Studio’ for live streaming, webinars, and other services.

Lauk has introduced optional password protection on each call and multi-device login support. The platform is designed to help users working from home collaborate easily with colleagues and share the screen with attendees.

“Lauk is being launched in phases, and will also provide API’s for other Indian developers so they can develop their own Video Conferencing applications harnessing Lauk’s infrastructure and technology,” said Varun Gupta, co-founder of Lauk.

The subscription will range from ₹250 to ₹1,500 per user per month with special discounted packages for schools, colleges, and other educational institutions.

The restrictions on social gatherings and physical movements due to COVID-19 have resulted in an increased demand of web applications. Especially, the collaboration and team management sector witnesses a gap in the requirements and availability of useful tools. The majority of services offered are either too costly or based out of India.

The recent tensions with China and India’s move towards self-sufficiency have to lead to the birth of startups like Mitron TV, Chingari, etc. Lauk is one of the beneficiaries of the situation.


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