Interview with Candy Zhao of DesignEvo, a free Logo Designing platform

Candy Zhao

You should realize that your customers should be able to identify your business by looking at your startup’s logo.

A picture is worth a thousand words.

Perhaps, the logo of your startup or business should correctly depict the nature of your business, even if someone is looking at it for the first time.

A logo is an important part of any brand and makes a significant impact on a company’s reputation. A logo is one of the most important investments a business can make.

So, here is an interview with Candy Zhou from the marketing department of DesignEvo, a logo designing platform for startups and businesses.

Please provide a brief overview of your product/service.

DesignEvo is an online logo maker for creating professional logos in seconds. With 4000+ professionally designed templates, over one million icons and hundreds of text fonts and shapes, you are free to make your own logo at a breeze.

How did you get the initial traction?

Since the launch of FotoJet, we have received great support and trust from users worldwide, which drove us to think deeper— what else can we bring to our users, to help them accomplish their creative goals? With the idea of making graphic design simple but not ordinary, and providing the best solution to meet users’ design requirements, our new program DesignEvo was starting to take shape.

What was the most challenging part of your journey till now?

You know our users come from different countries, different areas, with different knowledge or skill to access our app, so the most challenging part of your journey is how to make the apps meet most of our users, we just can’t please everyone.

What are your plans for the next 3 years?

With nearly ten years of experience in graphic design and software development, we continually develop more graphics apps and improve them to a greater level.

How did you get the idea?

The logo is a visual cornerstone of a company’s brand. An excellent logo design will not only help establish brand recognition but will also build customer trust and deliver a clear view of the company’s culture as well. However, designing a logo is not easy and it often requires a great deal of time, talent and money. Then here comes the DesignEvo.

[irp posts=”4582″ name=”Amazon Copied the Logo of This Startup Supposedly, and Is Not Accepting It”]

Where is your office located and why you choose the location?

It is located in HongKong China. This is my home country, I love it.

How is your product/service different from others out there?

4000+ logo templates make it much more easy for anyone with no tech skills to make their own logos in a few minutes. They don’t need to download anything and install it.

What is your life mantra?

Life is cool but too short to control it well. Cherish.

According to you, what are the 3 qualities an individual must have to achieve success?

Honesty, Persistence, Self-belief

Share one habit that makes you more productive.

I like music. It’s the thing that brings me happiness and joys. I love listening to and singing songs which always make me feel happy and less stressed. Some times it also spreads love between our colleagues and families. I believe when you have a nice mood, you will be more productive.

Any other detail you want to share?

Focusing on the research and development of graphic design software since 2006, we developed many graphics tools like Picture Collage Maker, CollageIt, PicGIF, FotoJet, etc. Our most popular product, FotoJet, has millions of users spreading over 200 countries and areas.


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