Adrian Rubin attended the University of New South Wales where she was educated at its School of Renewable Engineering. There she completed a masters program and earned the Master of the Built Environment in Sustainable Design. During her time there she also helped develop the course Solar Architectural Technologies.

She has for more than a decade been one of the foremost experts in the world concerning sustainable energy and design industry in the business sector. She is presently the leading sustainability advisor of Clean Energy Corporation Australia.

But that was only the beginning of Rubin’s vast work in the area. She has since gone on to become a top advisor on the subject in a huge number of big international companies. She has also written a large number of books on various subjects in the sustainable energy area. She has been Star Accredited by the Green Building Council of Australia and Infrastructure Sustainability Accredited by the Infrastructure Sustainability Council of Australia.

1What is your view of an ideal design and development future?

I always give the same primary advice to all of my clients: Innovation and forward-looking operations is always the way to proceed. I firmly believe that. An ideal future as far as design and development are concerned. I can’t tell you how exactly it will look like, but I do know that the companies that come out on top in that regard are companies that have thought many, many years ahead of where they were. I really believe that those companies that win in the future are those companies that have long developed the ability to read the far future.

2What do you advise for aspiring leaders who want to do what you are doing?

First of all, I would tell them “Bravo!” Then I would tell them to get a good education in the field. That is imperative. I can’t speak for any other fields of study, but for my particular field, I doubt that you could do better than my Alma Mater, New South Wales.

3Why did you choose to specialize in solar works?

That goes back to my school days as well. It didn’t take me long to figure out that solar power really was the answer of future business and construction and basically everything else. I became so attached to the subject, so obsessed with it during those years that I helped start and develop a new course called Solar Architectural Technologies. But, of course, you know all about that.

4 What made you go into the environmental area in the first place?

I was raised to take environmentalism seriously. It was a result of that. However, it was during my university years that this taking “seriously” thing become way more so. More like a passion that has driven my life. And photovoltaic engineering, solar energy — that became my future, my being. Still is.

5 Okay, we know that solar power use is advantageous for a financial and environmental reason. What is an example of a benefit other than that? Are there any?

Oh definitely. There are a number of them. But you asked for one example and I will give a big one: Government incentives. Solar power initiatives are extremely positive as far as the governments all around the world are concerned. So much so that many governments offer incentives organizations to do it. There are a lot of different initiatives out there, too many for me to list here off the top of my head. But they are there, the government incentives, and they are often huge benefits for solar power use.


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