IndianGiftsPortal (now, India’s largest multi-category gifting company launched its new revolutionary web portal based on ground-breaking innovation for a superior customer experience. The highly interactive & intuitive ‘gift discovery platform’ will allow customers to find the perfect gift for their loved ones in a swift and seamless manner.

The platform provides pioneering context based search and a highly experiential user interface with timely interactions that make browsing for gifts a delightful experience. The user can not only discover a particular gift, based on parameters such as geography, age, gender, relationship, interest, intimacy level, etc. but also with contextual questions. While the new user interface incorporates a responsive material design, the new APIs reside on a highly evolved information architecture powered by machine learning.

Talking about the new website, Rahul Garg, CEO, IGP said: “We overhauled our entire system and information architecture and have moved to a complete service oriented architecture, allowing us to provide a better and faster experience across platforms. This unprecedented move is a true innovation for the online gifting industry, and we are excited to lead the charge on making gift discovery a pleasurable experience for our customers around the world.”

Tarun Joshi, Chairman, IGP added: “We are very excited about this innovation, as it is in line with our vision to create an enhanced gifting ecosystem, and positioning IGP as a global leader in the online gifting space. At IGP, we understand that gifting is an emotional process, and we strive to make the experience an endearing one for our customers through our best in class gift discovery platform, signature product portfolio, be-spoke packaging and zero tolerance service quality standards.”

IGP is India’s largest multi-category online gifting company, providing one of the best curated collection of gifts, flowers, cakes & personalized products for all personal occasions & festivals (both domestic & international). The firm has a global footprint with almost half of its orders originating from outside of India and almost one-third of its orders getting delivered internationally to more than 90 countries across the globe.

With significant lead in curation & logistics, IGP is now heavily investing in technology to solve gift discovery problem through machine learning & tech enabled merchandizing. IGP has brought to consumers India’s first ever Gift Discovery platform, taking a massive leap forward in addressing consumers’ gifting needs.

Source – BWI


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