After getting your business online, the next big issue you’ll be facing, which is sales.
Of course, sales and conversions are the main goals of any business. But why are you not able to convert your visitors into sales? And how to do so?
This is what I’m going to explain to you in this article.
So if you’re looking for the best tips to increase online sales of your business, make sure to find given tips, and don’t forget to implement it into your business to make it successful. So let’s jump into it.
Tips to Increase Online Sales of Your Business
If your business is getting targeted visitors on your site or eCommerce store, But you’re not able to convert them well to leads, conversion, or sales, then these tips would be beneficial for you.
Create a Lead Magnet
If you’re not using a lead magnet in your business, then might be you’re out of your business due to your poor strategies. Lead gen is one of the effective ways to convert your typical site visitors to lead, which means after getting lead, you’ll have a name, email, or mobile number of your prospect.
From whatever sources you’re getting traffic even it could be organic google traffic, social media traffic, or direct visitors, you will convert well after getting in to lead magnet.
Another excellent way to increasing lead magnet conversion is to provide something for free in exchange for their information. This could be anything like:
- Cheat Sheet
- anything like that
Just provide them with any of this for free, and they will be happy to give their information. Once you have an email of your potential prospect, you will ready to implement second tips. That is email nurturing.
If you know funnel, it would be easy for you to set up all these things quickly. But if you don’t know about the funnel, you can check one funnel away challenge review here.
Funnel is the best way to convert your cold traffic into a hot audience through different stages.
Now let’s explore the second most vital strategy to increase online sales.
Start Email Nurturing
Email nurturing is the process of providing value, building brand awareness, and winning the trust of your audience at every stage of nurturing. This way, at some stage, they will be converted into your customer by getting your product or services.
One report shows that $293.6 billion emails were sent and receive every day in 2019 alone.
Even for every $1, you spend on email marketing. You can expect an average return of $42.
So you can imagine how businesses leveraging email marketing for more ROI.
It includes a sequence of automated emails based upon your audience’s behavior and interest.
In this, you have to add more value and less promotion. This is how they will trust you and buy something from you in the future too.
Leveraging the Power of SEO
If you are not focusing on SEO and organic high targeted traffic for your business, you’re making a huge mistake for your business.
SEO Organic traffic even works better than paid ads.
The report shows that 70-80% of searchers ignore paid ads and focus on an organic result.
With that, 35% of the traffic of the eCommerce website comes from organic search engines.
That’s the reason why you need to put more emphasis on SEO.
Nowadays, searcher becomes smarter, and they will less focus on paid search ads, and they even less trust because it’s promoted content at the end.
SEO includes many tasks that you can accomplish if you’re an SEO expert. Moreover, you can also check affordable SEO packages to get your work done from SEO experts.
SEO is a less costly way of getting targeted traffic for longer-term consistently.
By doing proper SEO of your business site, you can start getting organic target traffic to your specific page. Then, you can use the first tip, which is a lead magnet, to capture them and start email nurturing for further conversion.
So start leveraging SEO in your business right now.
Offer Discount and Coupons
Do you know 59% of customers search for promo codes before buying anything online?
Additionally, you can sell 73% more if you offer a bonus pack to your customer.
This is a very effective way to increase the curiosity of your visitors.
Many big and small brands are using this almost every month by providing different types of sale of coupons to attract more customers.
The days like Black Friday, Cyber Monday, Thanksgiving day, Christmas day are the most discounted day, and it’s one of the most shopping days.
For instance, if you see Black Friday deals on web hosting, there are many companies that offer a huge discount to tap customer’s attention.
You can start providing promotion by offering any of these:
- Coupon, Promo Code
- Offer or Sale
- Bonus Pack
- Free Service
- Or anything else
Additionally, if you want to showcase your discount or coupon in a better way so that any visitors to your site will never go away without seeing this, you can use extra pop-ups on your website.
There are many types of pop up and other things you can use like header ribbon, footer popup, etc.
But the most effective pop up we found which is “exit intent popup”.
Exit Intent Popup
Exit intent popup is a special type of popup which is only displayed when visitors of your site move their cursor to the browser header part.
In another word, when any visitor intent to close or remove your site tab from browser. Instantly popup will arise, and grab user attention to achieve conversion.
This is the best way to show your deal or discount to your site visitors. This way, you will be able to create curiosity in the visitor’s mind.
Another strategy is to create a limited time offer or limited product stock and show them in the popup. It works great, and it makes conversion instantly due to scarcity in the customer’s mind.
So start using coupons and discounts in your business today and see the conversion increment.
Starting an online business website or store is easy, but when it comes to getting high conversions, more and more businesses struggle of getting it.
Because they might be don’t know the strategies, which are used to convert your regular visitor or first-time visitors into your brand fan.
So if you also want to increase online sales for your business, make sure to read all given tips.
I hope you liked this well-crafted article. If so, don’t forget to share it with other online business owners to help them.
Don’t forget to implement it into your business. Also, let me know in the comment what your thought is on this? Which tip did you think best?