How To Design a Pitch Deck for Your Startup – Step-By-Step Instructions

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A pitch deck is a document that outlines the key points of your business and how it solves a problem. It’s a way for you to share your vision with investors and other interested parties so they can get on board with your idea. The key to creating an effective pitch deck is making sure it’s easy-to-digest and relevant to the audience–in this case, potential investors! You can think of this as an outline for a conversation: Your pitch should be like an opening statement that gets people excited about what they’re going hear from you (or see from their own research).

Make your deck easy to digest, and make sure it is relevant to the audience. Use it as a tool to start a conversation with investors; if they’re interested after seeing your deck, they’ll ask questions–and then you’ll be on your way!

The first step in designing a pitch deck is to make sure it’s easy to digest and relevant. You want the audience (investors) to understand what you’re pitching them, and how your company can help them solve their problems.

Your deck should be short and sweet–10-20 slides is ideal for most startups. If you have more than 60 slides, feel free to use an infographic or video instead of static images on your presentation software like PowerPoint or Keynote so that people can take notes while they listen. The key here is not only getting across all of the information necessary but also keeping things moving!

Here are some key points to include in your pitch deck

Executive Summary

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It’s important to have a strong executive summary. The purpose of this section is to get your audience’s attention and help them understand the big idea behind your pitch.

This will be the first thing that you read when someone opens up your deck, so make it count! Here are some tips:

  • Make sure it includes all of the information above in one place (with bullet points or numbered lists).

  • If there are any numbers involved, include them as well so that readers can see how much money they could potentially raise with their investment.

  • Remember that this section should always be followed by a brief conclusion about what happens next after reading through everything else on their part—which means don’t forget about answering questions from potential investors at the end!

Problem

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The pitch deck is a business plan that you present to potential investors and/or customers. It’s a combination of your company’s mission statement, vision, and goals as well as specific ways you plan on achieving them. The goal of this section is to help you write a problem statement for your startup so that it can be easily understood by those who read it.

The first step in writing this section is identifying who the target audience will be: investors or customers? You should also consider whether there are any particular groups within these groups who might have their own needs or wants when deciding which problems need solving (e.g., women entrepreneurs vs men entrepreneurs). Once these questions have been answered, it’s time for brainstorming!

Solution

The solution section is where you should explain the problem, how your solution solves that problem and why it’s better than the competition.

How can you do this? You need to provide a thorough explanation of what makes your startup different from its competitors and alternatives.

For example: We have an innovative product that makes our users’ lives easier (the benefit). Our users love using our app because they find it so useful (the value proposition). Because of this product’s unique features, we’re able to charge higher prices than other products in our market space (price point). Finally, because we’ve got an awesome team behind us who are committed towards building something great together – no matter how long it takes – our customers will love working with us long term too!

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When you’re writing this section, it’s important to keep in mind that your readers will have little (if any) knowledge about your startup. That means you’ll need to explain things in a way that makes sense and doesn’t confuse them – otherwise they won’t understand what the problem is or how you’re solving it.

If you’re struggling to write this section, there are a few things you can do: -Ask a friend to read through your pitch and offer feedback. -Research other startups in your market space (on sites like AngelList) and see how they explain their value proposition.

-Read through some of the investor decks on this site and see how they explain their value proposition. -Think about why you started your company in the first place – what problem are you solving? How will it make people’s lives easier/better?

Market Size

The market size is the number of people who might be interested in your business. It’s important to know this number, because it will help you determine how many customers you need to serve and how much money they can spend on your product or service.

The target audience is the group of people who will benefit from your product or service. In order for a startup pitch deck to be effective, it’s essential that marketers identify their target audience as accurately as possible—or else they risk wasting time and resources trying to convince people who aren’t going to buy anything!

Once you’ve identified both these pieces (market size and target audience), then it’s time for us to dive into defining what makes up those two terms:

Defining Market Size Market size is the number of people who might be interested in your business. It’s important to know this number, because it will help you determine how many customers you need to serve and how much money they can spend on your product or service.

Product

The product description is the core of your pitch deck. It should contain:

  • A detailed description of the product, including its features, limitations, roadmap and development process (if applicable).

  • The pricing strategy for each stage in the lifecycle of your startup (e.g., early bird discount).

The value proposition for each stage in the lifecycle of your startup (e.g., early bird discount). A description of who you are targeting and how you plan to reach them (e.g., with a blog post on Medium or an email newsletter).

A description of what else you are offering as part of your pitch deck (e.g., a free consultation with an expert). The timeline for when the product will be released and what needs to happen before then (e.g., beta version launched in two weeks). A price point for each stage in the lifecycle of your startup (e.g., early bird discount).

The value proposition for each stage in the lifecycle of your startup (e.g., early bird discount). A description of who you are targeting and how you plan to reach them (e.g., with a blog post on Medium or an email newsletter). A description of what else you are offering as part of your pitch deck (e.g., a free consultation with an expert). The timeline for when the product will be released and what needs to happen before then (e.g., beta version launched in two weeks).

Business Model

The business model is a critical part of your pitch deck. It’s the foundation that allows you to explain how your company will make money and acquire customers.

In a pitch deck, this section should include:

  • Your company’s business model

  • How you plan on acquiring customers (e.g., through word-of-mouth or advertising)

  • How long it will take for you to grow your customer base (e.g., 3 months)

How much money you need to get started (e.g., $100,000) The total number of customers you plan on serving in the next year The average revenue per customer per month Why your company is valuable (e.g., because it allows users to accomplish something important) The keys to building a successful business are: Focus on the problem, not the solution Focus on what makes your company unique

Focus on what makes your company valuable Focus on the user experience

Focus on the business model, not just the product

Focus on the company’s mission and values, not just its revenue model

Marketing Plan

You need a marketing plan – a step-by-step guide of how you’re going to market your product. A good one will give you all the details about who you’re targeting, what’s working and what isn’t, when and where you’ll be advertising and more.

The best way to start this process is by asking yourself some questions:

  • What are our competitors doing? How does their strategy compare with ours? What can we learn from them?

  • Who are our target audiences (i.e., age groups)? Is there anyone in particular that we should focus on first; in other words, who needs our product most urgently? And why do they need it so badly?

A good way to think about this is by creating a buyer persona. It’s a fictional person that represents your ideal customer, based on age group, lifestyle and other factors. This will help you focus your messaging on people who are most likely to buy from you. And once you’ve identified them, start researching them; ask yourself what they want, how they feel about buying from other brands similar to yours and whether they’re loyal customers or not.

Once you’ve got a solid understanding of your target audiences, it’s time to start thinking about your marketing strategy. This will help you decide how best to reach them and what mediums are most effective.

For example, if you’re selling a physical product, it might be best to start with social media and then branch out into other channels. Or if you’re in the service industry, your strategy may revolve around referrals from current clients. In the end, the key is to find what works for your business and stick with it.

Project Milestones/Organization and Management

You should include a brief description of your project milestones and organization. You should also describe who is on the team, what they have done in the past, and what they plan on doing with your project. You can use this section to show that you have a solid team behind you that knows how to deliver results. If possible, try to involve some of these individuals in your pitch deck presentation so that they can share their knowledge with others who are interested in learning more about them as well as their expertise in certain fields (such as software development).

In this section, you should provide a brief overview of your project. This is where you can explain what exactly it is that you are trying to accomplish and why it matters. You should also include some details about how much time and money it will take for you to complete the project (if possible).

If you have an existing product, you can include a link to it in this section so that others can take a look at what you have done so far. You should also explain why the current project is different from everything else on the market today. In this section, you should include some details about how much money it will cost for someone to work with your team on this particular project.

Financial Projections

Financial projections are a crucial part of the pitch deck. They should be broken down by quarter and year, based on conservative assumptions. The financial projections should also be based on a minimum viable product that has been designed, tested and launched successfully so you can show how your company will grow into something larger than what you have now.

Conclusion

I hope this blog post has helped you to understand how to create a pitch deck. Remember, if you’re looking for more information on how to present your company in a professional manner, you can always visit our website here.

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Crafted By

Divya Baral
Divya Baral
I love writing about finance and stock market. I have more than 4 years of writing experience.