Connecting with your customers is becoming increasingly important in the business world, as businesses continue to become more and more interconnected and accessible.
Organizations, especially public ones, are now more transparent than ever to the general public. Companies have their financial information made available for anyone to see if they’re a publicly-traded company. Corporations and small businesses alike are also becoming actively engaged in social media, and often in a more casual way that involves more than just self-promotion.
Businesses are being seen less and less as some untouchable, vague entity that consumers interact with to get things they need. They’re now more of a personable experience for customers everywhere. This transition is continuing to emphasize connecting with your customers because expectations are changing rapidly.
Customers now expect to have unique access to a business. This is a trend that likely indicates a positive direction, leaving less room for any wrongdoing to go on behind closed doors, and a deeper connection with customers.
Connecting With Customers Is Important, Here’s How To Do it
There are a plethora of different ways that businesses can pursue a deeper connection with their clients, especially in modern times with the innovation of the internet. By taking your communication primarily online, or at least making full use of this means, you’ll be able to effectively reach your customers and foster healthy, professional relationships with them.
Number One: Automated Voicemail And SMS Services
Many businesses will use automated phone services to connect with their clients. This is a very efficient and effective way to send communication that not only is sure to be seen, but resonated with the customer as well.
Not all customers will check their email frequently but almost everyone with a phone will receive a call, voicemail, or text almost immediately. This makes voicemail and SMS services a great means of connecting with your customers quickly and effectively.
You can look online for countless different resources like Drop Cowboy and tons of others to help you fulfill this need and quickly turn your contact strategy into a reality. Implementing this will make it easier for both parties – you, as the business, and your customers to connect.
You can use this resource for a litany of different things that fall under the umbrella of your overall communications department. Some businesses may utilize tools like this to remind customers of upcoming appointments, which can prevent clients or administrative teams from forgetting. You can use it to tell your customers about ongoing promotions, upcoming events, new inventory, and others.
Number Two: Social Media
More people are using social media today – with over 3.81 billion using the platform every single day – and this trend will likely continue to grow. This presents businesses with the perfect opportunity to connect with their customers better than ever before.
Developing a social media strategy that will make it very easy for you to connect with your customers is a must as social media is accessible for almost everyone across the globe.
- Connect with them! Make sure to interact with them by creating engaging content. Instead of merely posting articles about your products and services, encourage your customers to share the post or leave their comments. The quality and quantity of your content can become your ticket to engage with your customers because the content you regularly post can encourage them to reach out to your business if they have concerns.
- Give them advice and tips about their products or services that they may have purchased from you. Do you want to introduce a brand new product or service to your customers? Then, make sure you have a blog or a website where they can get a lot of information about the products and services you’re selling.
- Use social media to tell them about your website. Directing them to outside resources you have. You can write plenty of content that can help them understand the products and services you are offering.
- Keep your social media active by creating and sticking to a schedule on when you’re going to post content on the platform. Posting regular updates on your social media profile will encourage customers to want to learn more about your business because they know that they’ll have content to look forward to.
Number Three: Online Content Marketing And Blogging
A blog can be a great way to further build your connection with your customers. Blogs present an opportunity to write long-form, informative content to your clients and followers on topics that they may find relevant to them, as well as to getting the most out of your business’s products and services.
There are several ways in which you can get started with a blog. For example, if you’re just starting and looking to build up a list of subscribers, you can write your own articles and promote them in conjunction with your business’s social media presence. This will help to increase your customer’s awareness of your blog, and in turn, drive more traffic to your website as well.
- Using Your Online Blog For Marketing And Connecting With Customers
If you have a small business that doesn’t have an online presence, then you need to use the blog as a marketing tool. A blog can be a great way to get started in doing this, and better marketing will likely lead to better relationships with customers.
You can find many companies that will help you create a blog that will do the job for you. These companies will include tools and software such as a blog design and content management system, marketing tools, and a host of other features. Of course, if you want to make a blog that’s going to stand out from the crowd, you’re going to need to pay a bit more.
- How A Blog Can Improve Customer Relationships
Once you’ve established a high-quality blog, you can get started by creating high-quality content that makes your customers feel like they’re part of your business. You can start by publishing how-to articles, behind the scenes, testimonials, and even employee guest posts. These efforts can aid in giving your customers an inside look at your business and its operations, and encourage them to do business with you. It’ll be easier for you to connect with your customers if they show interest in your business – and this is something which you can achieve when you give them an insight about your business through your blog.
Number Four: Create A Newsletter
If you’re looking to get customers interested in your business, and ultimately, connect with them in a meaningful way, you can definitely make your business stand out by writing articles on a blog, or you can even get people to join your newsletter as well.
While you can do this through your blog, a newsletter has a very unique impact that can supplement the content you present in your blog.
You can send out newsletters with useful information and tips or industry-related news and updates, while also informing your subscribers about special deals or sales that might be happening in your business. The uses for a newsletter are almost endless, but all of them ultimately achieve the same goal of creating a stronger, more intimate connection with your customers by making them feel thought of.
Most newsletters will allow you to update your list of subscribers in three ways: through email, through RSS feeds, and via a text message sent to your phone or cell phone. It’s not uncommon to be able to send a text message alert, where you can update your subscribers about your promotions or specials, or even a blog post to inform them of new deals.
To build a successful newsletter though, you’ll need to choose which strategy to take and what you plan to do with it, as well as what services to use and how often to update it.
Build A Customer Connection Strategy Unique To Your Business
When you are looking for the best ways to improve your business, the relationship you create with your customers should remain paramount. You should look into ways to create a customer relationship or communications strategy that suits your business and all the unique intricacies that go along with that.
Whether it be the industry you’re in, your geographic location, or taking into account the demographic of your market segment, making this outline personal is a critical part of the process.
Although the above ideas are great suggestions that most businesses should be implementing if they wish to improve their connection with their customers, the actual intricate details of them, and which path you decide to go, will be specific to your situation and your customers.
As long as the urge to create a meaningful connection remains, and the goal and your customer satisfaction stay high as well, you’ll know you’re on the right path.