US-based global search engine and technology giant Google has quietly launched an in-search movie ticket booking feature that let users quickly book tickets at nearbuy movie halls and multiplexes. Google has partnered with leading movie booking platforms to facilitate the seamless booking of movie tickets.
The new features are available on Google Search on iOS and Android phones as well as on Google Assistant. However, some of the features are missing from the web version of Google search. It can be marked that Google is pushing it hard to continue being the world leader as it adds movie ticketing feature after flights and hotel booking feature.
When someone searches ‘movies’ on Google, the search engine will show a knowledge graph for the movies currently playing around that area. The details include multiple cinema hall and movie chains including the ticket price and ratings of the movie. A user can then select any of the movies from the cards or filter results to get the best cinema hall.
Google has partnered with Paytm, BookMyShow and INOX to facilitate the booking. After a user finalizes his choice of the multiplex, he will be redirected to one of the merchants to complete the purchase. What is interesting that the feature doesn’t directly allow booking for movies playing at PVR Cinemas.
The online ticketing business clocks ₹196 crores ($28 million) in revenue per quarter, BookMyShow and Paytm being the leaders among all, according to a RedSeer report. The ₹2,310 crores ($330 million) industry is expected to grow at 20 per cent to ₹4,060 crores ($580 million) market by 2020.
Google’s entry in the movie ticketing segment comes soon after it launched flight and hotel booking in the search. Google also added a shopping tab to search which help users get the right products faster.