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Ethnic clothing startup Craftsvilla raises ₹17 crores from parent Supera


Mumbai-based ethnic clothing and jewellery brand Craftsvilla has raised ₹17 crores from Singapore-based parent entity Supera Pte. Ltd. Supera fueled the startup with ₹10 crores in December 2018 and with ₹4 crores in February 2019. The parent entity has invested about ₹30 crores in the startup till November 2018.

The startup is expected to use the fresh funds to ramp up its clothing segment. Founded by
Bhavik Jhaveri, Manoj Gupta, Monica Gupta and Sarvajeet Chandra in 2011, the startup has grown into large scale startup and launched several in-house labels including Anuswara, Avanya, and Jharokha.

The startup competes with Myntra, Voonik, Limeroad, Flipkart, Amazon, Fab India and Biba. The startup has raised ₹47 crores in the past 8 months from the parent entity. Craftsvilla is strongly backed by Sequoia Capital India, Lightspeed Venture Partners, Nexus Venture Partners, and Global Founders Capital.

CraftsVilla is the place to Discover unique Indian handmade products from designers and artisans selected for you. They believe in empowering designers and artisans helping them to showcase their unique products to the world. The vision is to create an Indian global brand allowing designers, artisans and small businesses to connect with customers and bring products that enhance one’s life.

In a space which showcases true colours of Indian culture and is embraced by people of all ages, religion and regions. They ensure that best raw materials are used, minimal use of chemicals, preference of natural dyes and quality check each product multiple times. You are assured that great effort has been put forward by their team to make sure the products you receive meet your expectations.

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