After attaining a successful stature at the global level, World Tourism Forum Lucerne (WTFL) made its debut in India this year with first-of-its-kind competition – Indian Start-Up Innovation Camp 2019. The event concluded today on 18th December at Taj, Bengaluru where the four winners with the most unique and innovative ideas were announced.
In the first phase of evaluation, WTFL shortlisted 16 unique startups for the final round after evaluating 200 startup applications. Winners of this competition were announced in the categories of Community, Conservation, Culture, and Commerce respectively in the field of travel, tourism, and hospitality from the Indian subcontinent. They were also rewarded with USD 10,000 each along with a personalized two-year mentoring by industry experts.
Martin Barth, President, and CEO, World Tourism Forum Lucerne said, “Out of all the game-changing ideas by 200 startups that applied for Indian Start-Up Innovation Camp 2019, we are happy to announce the names of four most unique startups that stood out with flying colors. We believe, organizing the event in India this year allowed us to come across interesting ideas. Considering that, India has a niche product portfolio in the travel, tourism and hospitality sector and is expected to grow at a rate of 100% by 2028. We are sure to make a mark and create awareness around the on-going environmental issues and look forward to holding more such engaging events in India in the coming years.”
The globally renowned platform that provides the world’s leading tourism, travel and hospitality leaders along with innovators to meet and shape a more sustainable future. For the past 10 years, WTFL has given an exclusive ground to the budding businessmen by nurturing their innovations in this sector. With this platform, our country will brace up to revive Brand India with the help of 5 Ts: Tradition, Talent, Tourism, Trade, and Technology.
Puneet Chhatwal, Managing Director and CEO, The Indian Hotels Company (IHCL) said, “Tourism has been one of the growing economic sectors across the world. IHCL is proud to support WTFL in this great initiative to recognize innovation in the travel, tourism and hospitality sector, which is one of the biggest job creators globally.”
In 2017, the Global Himalayan Expedition became the first Indian start-up to have won the prestigious WTFL competition.
The World Tourism Forum Lucerne is an exclusive platform where the world’s leading tourism, travel, and hospitality companies meet to shape a more sustainable future for tourism. It provides decision-makers with in-depth insights into the core themes of the tourism industry and a unique global network.
The World Tourism Forum Lucerne is the only platform to integrate start-ups, young executives and students into one program. Over the past ten years, it has evolved into a year-round network of leaders and innovators who are driving positive change in the travel, tourism and hospitality industries. This includes an influential network of leaders from the business, education, politics, finance and community sectors.
Prabhat Pani, Senior Advisor – Partnerships, Tata Trusts, said, “The Travel, Tourism and Hospitality sector has the opportunity to bring about irreversible change in the remotest parts of India, through collective efforts of several institutions and influencers in the society. Tata Trusts believes that a wider impact can be achieved through the creation of a collaborative ecosystem that fosters innovation, inclusion, sustainability, and entrepreneurship. Further, Tata Trusts, with its focus on integrated community-based interventions across India, aims to create sustainable value-chains, while augmenting the socio-ecological resources.”
The focus area for the upcoming India camp is the positive social impact of travel, tourism, and hospitality across the globe in the following categories:
- Conservation(Of nature and natural resources and assets including green infrastructure, water management, recycling, upcycling)
- Community(Rural, eco, ethnic and authentic tourism experiences in remote locations that lead to positive economic, environmental and social impact)
- Culture(Collaborative and inclusive preservation of tradition, local culture and skills including food, and culinary co-hosting and revival)
- Commerce(An open category for all tech-enabled, disruptive, innovative, change-making, groundbreaking ideas in the sector)
Indian Start-Up Innovation Camp 2019 is scheduled for December 18th at the Taj Bengaluru and is inspired by unique start-ups operating in the categories of Conservation, Community, Culture, and Commerce. The event will give the attendees a chance to interact with the founders along with an opportunity to vote for their favorite winner!
Since inception in 1892, Tata Trusts, India’s oldest philanthropic organization, has played a pioneering role in bringing about an enduring difference in the lives of the communities it serves.
Guided by the principles and the vision of proactive philanthropy of the Founder, Jamsetji Tata, the Trusts’ purpose is to catalyze development in the areas of health, nutrition, education, water, sanitation and hygiene, livelihood, digital transformation, migration and urban habitat, social justice and inclusion, environment and energy, skill development, sports, and arts and culture. The Trusts’ programs, achieved through direct implementation, partnerships and grant making, are marked by innovations, relevant to the country.