Gurugram-based milk delivery startup Country Delight has raised ₹70 crores ($9.8 million) in an equity funding round from venture capital firm Matrix Partners India and existing investor Orios Venture Partners. The startup will use the freshly raised capital to scale its operations across multiple cities. Furthermore, it aims to enter into the yoghurt and paneer (Indian cottage cheese) segment.
Founded by Chakradhar Gade and Nitin Kaushal in 2015, the startup provides locally sourced fresh and unadulterated cow and buffalo milk directly to customer’s doorstep via a subscription model. The startup controls the whole supply chain from sourcing the mil to delivery to consumers.
Customers can track the deliveries conveniently using a mobile application as well as new customers can subscribe to their services. Country Delight is currently operational in New Delhi and National Capital Region as well as Pune. The startup claims to deliver the milk within 24-36 hours of sourcing it from local farms.
“This is the first step for us to achieve the goal of building one of India’s largest consumer brands that is direct to home and driven by consumer obsession (consumer first thinking) in all our products,” said Chakradhar Gade, co-founder of Country Delight.
Earlier in January, some media reports suggested that the milk delivery startup had raised ₹49-70 crores in a series B funding round from Matrix Partners India. The venture capital firm has placed a second bet in the milk delivery segment as in September 2018 it invested an undisclosed amount in Bengaluru-based milk and grocery delivery startup DailyNinja.