Enlivening! Yes, for sure it is, some people are born with the dream of creating their success story. There is one difference between a dreamer and a passionate one. A dreamer dreams of it while a passionate one dream it, feel it and bring it on. Such a success story is all set to make its mark in the form of a startup that took shape as the result of perfect bonding of a couple. Life partners turned into business partners and gave a shape to “trip n howl”.
Birth of the Idea
trip n howl was launched by Bizydale Nets and the founders are Satyajeet Pradhan and his wife Vrushali Pradhan. As per Satyajeet,“Travel industries have grown significantly since last 5 years and the idea to build an exclusive travel social networking site came in when my friends used social networking sites like Facebook, Whatsapp for planning, coordinating and sharing trip experiences which are a mess with some many other updates on News Feed”.
Although there were many review sites available however they were just like normal blogging sites and not so interactive ones. He understood the need for an exclusive travel social networking which could help people plan, coordinate, enjoy and share their fun moments at an exclusive platform. In other words, trip n howl is a digital album where user’s trip memories are stored.
All You Need to Know About trip n howl
Trip n howl is an interactive travel social networking website from Bizydale Nets, one of the rising technology startups in Bangalore. trip n howl is an exclusive place for trip goers where they can connect with other trip goers, plan trips and share their trip experiences. Users can also check the package offering of agencies for the trips and can reach them directly from the website. Agencies and Hotels can have separate logins and post their ads in trip n howl at a per day cost.Trippers can share their reviews and rate the places they visited and hotels they stayed etc for the traveller friends for their future trip planning. trip n howl networking services are free and currently is supported by advertising business model.
trip n howl, cherish your trip memories and plan the next one! is an offspring of Bizydale Nets, one of the rising technology startups in Bangalore and is founded by Satyajeet Pradhan and his wife Vrushali Pradhan. The other key person who played a major role in executing the founder’s ideas is Biswarup Chakraborty, the Head of Product for Bizydale Nets. The trio is old colleagues and has been working together for a long time.
Glance at Founder’s life
Founder Satyajeet Pradhan is a startup specialist with 7+ years of experience in Operations, Sales and support. He is a Business Management graduate from Oxford College, Bangalore and has completed his Post Graduation in Business Management from IGNOU. Vrushali Pradhan is a sales expert with 10+ years of experience in sales. She has completed her graduation in Arts from Maharashtra University. The product was scoped by Biswarup Chakraborty and was built by Bizydale Net’s technology partners.
Potential In the Sector
Travel and tourism are the second-fastest growing sector globally, with 3.9% per annum over the next ten years. At nearly $2.4 trillion in 2014, travel and tourism’s direct industry gross domestic product (GDP) represents nearly 3.1% of global GDP and is larger than the chemicals manufacturing and automotive manufacturing sectors.In 2011, more than 8 million Indians enjoyed their holidays abroad, while more than 560 million holidayed in India itself. Moreover, the country witnessed a whopping 5 million foreign tourist arrivals in the same year. Social Media has had a huge impact on every industry across the world and travel is no exception.
The role of social media now plays a key part in the people’s travel experience and it provides the perfect platform to spread opinion, thus making the travel industry’s business hugely dependant on word of mouth.
Tip n howl – A Feast for Travellers
trip n howl is an exclusive place for trip goers where they could connect with other trip goers, plan trips, create groups, share their trip experiences, post pictures, videos, create albums etc. Users can also check the package offering of agencies for the trips and can reach them directly from the website. Agencies and Hotels can have separate logins and post their ads in trip n howl at a per day cost. Trippers can share their reviews and rate the places they visited and hotels they stayed etc for the traveller friends for their future trip planning.
They have not yet approached any investors as of now as they are focused to increase their user base initially and then pitch.
Founder Satyajeet Pradhan is a startup specialist and is responsible for research. He uses different online, offline platforms, product surveys to understand the consumer needs. He identifies the currently available products, do a gap analysis on competition product and designs the roadmap accordingly.
Customer Acquisition Strategy
They target users who love traveling and approach them to register based on their regular updates on trips, posts on public groups, blogging sites etc. They have options to post their trip experiences on Facebook with a single click via trip n howl, thus creating awareness about the product among a large audience. Also, aggressive digital and social media marketing helped them in increasing number of registrations.
Marketing Strategy “ The Success Mantra”
Along with aggressive digital and social media marketing, they create awareness by word of mouth when they approach clients in hospitality and travel industry for pitching their other solutions. They will approach travel agencies once they have a sufficient number of users to create enough value for their business.
Milestone to Achieve
trip n howl with the line “Cherish the trip memories and plan the next one!” is a revolution in the social networking world, especially for people who were in need of an exclusive and interactive travel social networking forum. An increasing number of users day by day shows the positive response received towards the product. Parent company Bizydale Nets is already creating a buzz in the startup world for its solution building expertise.
ArtiWards Call on It
On the whole, this startup has a good concept and perfectly knows how to hitch the user’s attention. trip n howl is all set to turn into a success story. A promising future is there for them!