Ice tea brand Brewhouse has raised around INR 14 crores ($2 million to be exact) in a debt fund from Singapore-based FMCG group Food Empire Holdings. Earlier in December 2017, the Food Empire Group acquired a majority stake in Positive Food Venture, the parent company of the ice tea brand Brewhouse.
Founded by IIM alumnus and a former investment banker Siddhartha Jain, Brewhouse is India’s first real brewed and low calorie bottled iced tea manufacturer. The firm manufacturers four variants of iced tea including Classic Peach, Citrus Green, Classic Lemon and Honey Mint, packaged in recyclable glass bottles.
Speaking about the funding, Siddhartha said, ”At Brewhouse, we are passionate about providing a better-tasting and healthier beverage option to consumers who are looking for alternatives to soft drinks. We plan to invest the loan amount from Food Empire Group towards expanding our reach to 10,000 points of sale in 2020 and to introduce newer and interesting variants.”
The brand has over 2,000 retail selling points in major cities and plans to expand to more geographical locations within India. Since its inception in 2010, the firm has expanded to Delhi, Chennai, Pune, Mumbai, Hyderabad, Jaipur, Lucknow, Kolkata, Bengaluru, Chandigarh and Pune and are retailing with over 300 restaurants and cafes.