bluecore acquires betaout

Bluecore, the US-based marketing automation firm has acquired Betaout, the Noida-based marketing startup for an undisclosed amount. Through the recent development, Bluecore will foray into the Indian e-commerce market.

Betacore is set to expand its footprint in the Indian e-commerce space after the acquisition and establish an innovative engineering hub called “Bluecore India”.

Betaout founders Ankit Maheshwari, Arjun Maheshwari, Raghubir Thakur and Nandini Rath will join Bluecore and heads its Asia Pacific operations. Another co-founder Mayank Dhingra will exit the startup.


Post acquisition, Betaout’s operations will be ceased and all the existing customers will be overtaken by Bluecore. With clients like Paytm, Goibibo, GOQii, Mauj and Viacom US, Betaout servers more than 100 high tech customers across countries.

Founded in 2014, the startup helps e-commerce platforms automate customer engagement across various channels including Mobile Push, On-Site, Browser Push and Email. The startup has also added channels like SMS, Live Chat and tools like Cart Recovery into its tech portfolio.

Last year in January, the startup secured an undisclosed amount of capital from East Ventures and Microsoft Accelerator. Betaout is backed strongly by Beenext, Hyderabad Angels, LetsVenture, Vijay Shekhar Sharma, Kunal Bahl, Rohit Bansal, Girish Matrubhootham, Phaninder Sharma and some others.

Bluecore was founded by Fayez Mahmood, Mahamoud Arram and Max Bennet in 2013 in New York and provides a cross-channel marketing platform with an expertise in emails. The firm utilizes technologies like data science and AI to match customer data with real-time product updates and helps brands build intelligent and converting campaigns.

Bluecore has clients like Staples, Tommy Hilfiger, Teleflora, CVS Pharmacy and 400 other retail clients. It raised $35 million in series C funding from Norwest Venture Partners in October last year. Bluecore has raised a total of $60 million across all funding rounds and backed by investors like Georgian Partners, FirstMark and Felicis Ventures.

Both the firms Betaout and Bluecore have been accelerated by American seed Accelerator Techstars, helping them find synergies for future growth.

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