According to a KPMG report, the beauty and wellness industry in India will be worth $13 billion by 2017. Since a large segment of this arena (70-80%) is unorganized, there is a huge potential for growth. The on-demand beauty and wellness space have just started gaining traction. And undoubtedly contains one of the biggest opportunities in the overall hyperlocal services industry.
There were a lot of problems to be solved. Firstly, the working ladies don’t have time to go for beauty services via appointments and in-parlour visits. Housewives are dedicated to taking care of their children, and hence find very less quality time for their beauty care. The same is with pregnant women and women with small kids as well. All these challenges are big problems in the beauty and wellness industry.
Kalpana Sharma and Vikash Sharma, the entrepreneur couple are utilizing the scope to full extent. BeautyGlad, a Greater Noida-based startup, which provides on-demand hyperlocal beauty services to ladies, has managed to attract 2000 users on the website and 500 transactions on the app. App and website based business models helped them digitalize the way people look at beauty treatments.
Kalpana had run her beauty parlor and get a lot of calls for home services. Analyzing the demand, Vikash came up with this cool idea and started from Greater Noida. They are providing services to all over Delhi NCR as of now. Again, every woman wants to go for a beauty treatment with big brands. But due to the high price, they are forced to compromise with poor services and products in low-class salons.
BeautyGlad, here comes with the solution, providing best services with superb quality maintaining very affordable prices. Being a bootstrapped startup, they put their own savings into the company. ₹10 lakhs has been dedicated into BeautyGlad till date. However, they are seeking investors and looking for fundraising for future expansion plans.
“We have a team of 10 full-time in-house beauticians who have at least three years of experience in salon services and more than 20 freelancers and experienced beauticians available on requirement. We are currently serving in Greater Noida, Noida and Ghaziabad and going to start our operations in 5 more cities including Delhi, Gurgaon, Bangalore, Mumbai, Hyderabad and Ahmedabad by June 2017. We are expecting 100 orders per day from these cities and expected to generate revenue of ₹25 lakhs per month by Sept 2017,” says Kalpana.
Kalpana Sharma is an MCA and belongs to a well-educated family. Her father is a retired government officer. She has worked as a programmer for a year in an MNC. She has also worked as a computer teacher in a reputed college in Greater Noida. She was not satisfied with her carrier and wanted to do something she is more interested in; so, she did a Beauty Course and achieved certifications in Beauty & Makeup. She then opened her own beauty parlour in Greater Noida. She has 5 years of experience in Beauty & Wellness sector. She is currently the COO and back bone of BeautyGlad and handles the daily operations of the company.
“Affordable services are our USP. Beauty is a very personalized service. So we are focused to provide affordable service without compromising the quality. We use only original and branded products and our all beautician are highly skilled and trained. Every beautician is hired after a practical interview and has to go through 2 days training where they learn how to deal the people and learn about the new trends in beauty industry,” says Vikash.
Vikash Sharma belongs to a village in Greater Noida. He belongs to a very normal family. His father is the only doctor in village from last 15 years. He completed his higher secondary from his village school only. He then completed three years degree in Hospitality & Tourism Management from a college in Ghaziabad.
He has worked for some reputed Five star hotels including The Ashok Hotel, Le-Meridian, New Delhi and Savoy Suites. He worked in hospitality for three years in different roles and department like Front office, Sales & Marketing, etc. before joining an MNC named Accenture where he worked for three years. He then moved to MetLife. He has 8 years of experience in Corporate. Although he was working with some reputed MNC at a good position but he was not satisfied in job. He always wanted to do something else at his own.
On being asked about what marketing techniques are used for the promotion Vikash says, “We have not spent much on Marketing. We just followed some basic digital marketing techniques like SEO, Social media etc. Word of mouth is one of the best marketing techniques in the industry like beauty. So, we are more focused on providing quality service. Customer satisfaction is our utmost priority”
“Nowadays, almost every budding entrepreneur is just after the investors. They just want a tag “Funded”. Please do not build your business for investors. Just focus on the problems you are solving and provide the best and quality services and solutions to your customers. And, always bootstrapped in beginning, Invest your own money this will make you more responsible and you will learn a lot” Kalpana says to budding entrepreneurs.