Credits - The Economic Times

Delhi-based women wellness startup Azah that makes premium organic sanitary napkin has raised ₹1.4 crores ($200K) in seed funds from four angel investors including High Net-Worth Individuals (HNIs) from consumer internet space. However, the startup has not disclosed the names of the investors.

The startup plans to use the freshly raised capital to expand its inventory and boost its operations across India. Azah will use the fund to ramp up its supply chain management efforts and improve customer service. Founded by Shashwat Diesh and Aqib Mohammed in 2018, the startup sells its products in more than 1,800 PIN codes. It has sold more than 2,00,000 pads across the country.

Food and Drug Administration (FDA) has approved the products that cater to the needs of quality conscious urban consumers. The startup is focused on solving the problems related to female hygiene. The startup claims to has achieved 10 times growth in its order volumes within 12 months. Azah competes with some of the notable startups in the female hygiene care space including Nua, Carmesi, Elize and Saathi.

Last month in March 2018, Nua raised ₹28 crores ($4 million) in series A funding from Lightbox and Kae Capital. On the other hand, Saathi, a startup that manufactures biodegradable sanitary napkins was referred to as the third most innovative company from India by the American business magazine Fast Company.


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