explainer videos
Credits - Wyzowl

Whether you’re a start-up business or a Fortune 500 company, explainer videos can greatly improve your brand. Today we’re going to cover the top 5 reasons why you should use explainer videos when promoting your product or service.

Social Media

This day in age, social media can help businesses tremendously when it comes to marketing. Having social media accounts is also a necessity for companies nowadays and there are reasons why they’re so helpful. Between Facebook and Instagram, which both allow videos, there are 1.71 billion users total between the two and 500 million of those are active every month.

You could use https://www.nextdayanimations.com/ to get a video on your business’s social media accounts in a short amount of time. What goes into the video and the length are up to you, but the average is around 1 minute.

Audience Reach

Did you know that Youtube has over one billion users? That’s a lot of people watching videos. When you have your explainer video created, you can have Youtube host it which will reach more people than just having it on your website.

One of the best things about putting your video is on Youtube is that your video will reach much further globally. The chances of someone coming across your explainer video on a video hosting site as big as Youtube has a much higher chance of being watched than just on your website.

Simplify Business Concepts

If you have a product or service that’s hard to explain or you notice customers confused with questions, an explainer video is a perfect idea. This way the potential customer visiting your website or seeing your video on social media will be able to see how the product or service works. You can show the how-to directly in the video. People are much more likely to watch a quick minute long video than read a whole instruction manual.

SEO Boosts

We all know how important search engine optimization is. There are several different benefits of using an explainer video to boost SEO results. When people are on your website watching the video, they’re spending more time there and your bounce rate will decrease. This is another great reason to have Youtube host your video. If someone comes across your video randomly online, it will drive them to your website, increasing your traffic.

Helping Your Brand

One thing you can do in an explainer video is show off your brand. You could easily show how your service or product solves issues, what values your company stands for and show a call to action that will make potential customers believe in the brand and what it stands for. The way you do this in the video can be what you show, what you say or whatever way works best for your brand to get your message across.


The biggest takeaway from these 5 reasons is that explainer videos are a great and powerful option for any business. They can increase business or help customers make better sense of things.


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